Uploaded July 2025 | Updated September 2026, 1 week ago

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With enormous resources, businesses wield tremendous influence, says Business and Sustainability Prof. Bill Holmes.

“That gives them the power to create positive impact — or to do serious harm.”

In his RRU Pocket Class on corporate social purpose, he explains that today, businesses have to think beyond their bottom lines.

Royal Roads is a public research university in Victoria, BC and Canada's university for changemakers.

Learn more: royalroads.ca