Uploaded June 2026 | Updated September 2026, 2 weeks ago

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Shop PLAYA Nuevasol Frangrance-Depositing Gloss Rinse here: bit.ly/nuevasol-gloss-rinse

What made you decide to start a new brand? What products can we expect from PLAYA? In this video, PLAYA Chief Product Officer Krissie Gerrard and Product Development Advisor Jane Tsui ask me questions about sharing why I started PLAYA, what inspired our first launch, how we developed Nuevasol, what I've learned building a beauty brand from scratch, and what's coming next.

Whether you're curious about entrepreneurship, product development, fragrance, hair and body care, or the future of PLAYA, this is your behind-the-scenes look at everything we're building.

FOLLOW PLAYA:
Instagram: instagram.com/playa
YouTube: @playabeauty
TikTok: tiktok.com/@playabeauty

FOLLOW THE TEAM:
Susan Yara – PLAYA founder: instagram.com/susanyara
Krissie Gerrard – PLAYA Chief Product Officer: instagram.com/bak2thelab
Jane Tsui – PLAYA Product Development Advisor: instagram.com/janethechemist

CHAPTERS:
00:00 Intro
00:36 Why Start PLAYA?
02:30 The Future of PLAYA
04:07 PLAYA Fragrances
06:20 "Beach with Benefits"
8:03 Hair Care Advice
11:05 Shop PLAYA!

DISCLAIMER: PLAYA and NATURIUM are Susan Yara's beauty brands. Thanks for watching!