YouTube Creators | Pivoting Your Content Strategy | Amplify Voices featuring Nicola Foti (soundlyawake) @youtubecreators | Uploaded September 2021 | Updated October 2024, 3 hours ago.
Amplify Voices is a series that interviews Creators from traditionally underrepresented backgrounds to explore how they found their voice on YouTube. In this episode, we spoke with Nicola Foti from soundlyawake - a vlogger and lover of languages (youtube.com/c/soundlyawake).

Nicola discusses his journey as a YouTube Creator, which started in 2006, and how he pivoted his content using analytics, comments, and exploring different content formats. Check out his tips around using YouTube analytics to guide content decisions, understanding your core audience, and how to protect your mental health through comment moderation. Plus, hear how Nicola found his voice through creating on YouTube!

Here are some additional resources to help with your Creator journey.

YouTube analytics basics (support.google.com/youtube/answer/9002587)

Get to know your audience (support.google.com/youtube/answer/9314416)

Learn about comment settings (support.google.com/youtube/answer/9483359)

0:00 | Introduction
0:48 | Getting started on YouTube
1:30 | Observing YouTube analytics to drive content strategy
2:15 | Trust your audience
3:12 | Finding your voice on YouTube
4:20 | Navigating hateful or harmful comments
5:00 | Advice for new Creators
5:28 | Closing

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