Uploaded June 2024 | Updated September 2026, 1 hour ago
Hi, Thanks for watching The video about
Pepsi - Pepsi Card
Agency : Sancho BBDO
Campaign : Pepsi Card
Advertiser : Pepsi
Brand : Pepsi
Length : 50 Seconds
Posted : Jun 25, 2024
In this Movie Ad we’ll walk you through:
The "Pepsi Card" campaign by Pepsi and Sancho BBDO creatively integrates the concept of a "blue card" in soccer to promote the brand during Copa América.
TIMESTAMPS :
00:00 Pepsi - Pepsi Card
Plot :
During Copa América matches involving the Costa Rican national team, influencers monitor the game closely. Each time a foul is committed, instead of the typical red card, these influencers issue a virtual "blue card" on their social media platforms. These blue cards include special codes that fans can use to get a free Pepsi on delivery platforms for a 10-minute window.
Hi, Thanks for watching The video about
Pepsi - Pepsi Card
Agency : Sancho BBDO
Campaign : Pepsi Card
Advertiser : Pepsi
Brand : Pepsi
Length : 50 Seconds
Posted : Jun 25, 2024
In this Movie Ad we’ll walk you through:
The "Pepsi Card" campaign by Pepsi and Sancho BBDO creatively integrates the concept of a "blue card" in soccer to promote the brand during Copa América.
TIMESTAMPS :
00:00 Pepsi - Pepsi Card
Plot :
During Copa América matches involving the Costa Rican national team, influencers monitor the game closely. Each time a foul is committed, instead of the typical red card, these influencers issue a virtual "blue card" on their social media platforms. These blue cards include special codes that fans can use to get a free Pepsi on delivery platforms for a 10-minute window.
