Uploaded February 2026 | Updated September 2026, 1 hour ago
You better be relentlessly intentional with your positioning, or else the market will do it for you. And you will not like where it puts you. Infuse emotion into your content. If I read your post, email, or blog, I better feel something. Especially now, in a sea of content where you can tell their partner is ChatGPT. There's gotta be emotion in there. You must make people feel something, otherwise you're just one of many. Whether it's a podcast, a book, a post, there has to be emotion. Take that seriously. It goes back to authenticity. People connect with feeling, not information.
#entrepreneurship #business #marketing #authenticity #craigsiegel
You better be relentlessly intentional with your positioning, or else the market will do it for you. And you will not like where it puts you. Infuse emotion into your content. If I read your post, email, or blog, I better feel something. Especially now, in a sea of content where you can tell their partner is ChatGPT. There's gotta be emotion in there. You must make people feel something, otherwise you're just one of many. Whether it's a podcast, a book, a post, there has to be emotion. Take that seriously. It goes back to authenticity. People connect with feeling, not information.
#entrepreneurship #business #marketing #authenticity #craigsiegel
