Uploaded April 2025 | Updated September 2026, 3 weeks ago
Welcome to What's Up in Makeup Top News. Thank you to Typology for sponsoring this video. Get a complimentary makeup remover with a purchase of $40+ (valid until Sunday, April 27th) using these links:
Glow Drops + 9 Ingredients Moisturizer: bit.ly/4jwmTHn
Lash serum + lip oil: bit.ly/42iwPPd
This week in makeup news, Mikayla Nogueira’s POV Beauty faces backlash over delayed shipping and launch confusion, AI deepfake scams hit the beauty community, clean beauty pioneer Juice Beauty liquidates assets, and Ulta puts Target expansion plans on hold. I'll also break down the impact of Trump’s proposed tariffs on beauty brands and what that means for you. All of that and so much more in this week's show!
*Time Stamps*
0:00 Intro
1:12 Thank you to Typology!
3:52 People are MAD At Mikayla's POV Beauty!
16:00 Arielle Lorre AI Ad SCANDAL!
22:09 It’s not looking good for Juice Beauty
29:06 Ulta Beauty pauses Target expansion
33:14 Everything you need to know about tariffs and beauty products
48:54 SZA’s makeup line is launching!
51:25 Taraji P Henson BUYS her brand from investors!
52:26 Is Hailey Bieber selling Rhode Beauty?
53:33 Bob Marley fragrance is here!
54:55 Amanda Nguyễn keeps her promise
@RichLux713 coverage on Mikayla - youtube.com/@RichLux713/videos
*Article Links*
Juice Beauty tinyurl.com/3scb2ym8
Ulta at Target tinyurl.com/68c3scuy tinyurl.com/s6d698yv tinyurl.com/4k3xs9aa tinyurl.com/5ae8398k
Tarrifs - tinyurl.com/43sbd8e7 tinyurl.com/y7j2hyrx tinyurl.com/2vkcb6aj tinyurl.com/4jbn2s8r tinyurl.com/533sum9z tinyurl.com/5n8vdwc4 tinyurl.com/bd9322u7 tinyurl.com/57u6r63v tinyurl.com/3by33wr2 tinyurl.com/hjpktahe tinyurl.com/yezmr8e6 tinyurl.com/yezmr8e6 tinyurl.com/4d8w6y8n tinyurl.com/yp7dw9mw tinyurl.com/nhhan6ez tinyurl.com/ychwr972 tinyurl.com/yvr678dn tinyurl.com/59fd6u9z
Amanda Nguyễn tinyurl.com/55hra2t8
Not Beauty tinyurl.com/2mpr7h6u tinyurl.com/3u4j4fd4
Taraji P Henson tinyurl.com/36zjkywv tinyurl.com/5n6tka2h
Rhode tinyurl.com/4r5x5cw9
Marley Fragrances tinyurl.com/2fxr9hmw
*Purchase Links*
marleyfragrance.com
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
Welcome to What's Up in Makeup Top News. Thank you to Typology for sponsoring this video. Get a complimentary makeup remover with a purchase of $40+ (valid until Sunday, April 27th) using these links:
Glow Drops + 9 Ingredients Moisturizer: bit.ly/4jwmTHn
Lash serum + lip oil: bit.ly/42iwPPd
This week in makeup news, Mikayla Nogueira’s POV Beauty faces backlash over delayed shipping and launch confusion, AI deepfake scams hit the beauty community, clean beauty pioneer Juice Beauty liquidates assets, and Ulta puts Target expansion plans on hold. I'll also break down the impact of Trump’s proposed tariffs on beauty brands and what that means for you. All of that and so much more in this week's show!
*Time Stamps*
0:00 Intro
1:12 Thank you to Typology!
3:52 People are MAD At Mikayla's POV Beauty!
16:00 Arielle Lorre AI Ad SCANDAL!
22:09 It’s not looking good for Juice Beauty
29:06 Ulta Beauty pauses Target expansion
33:14 Everything you need to know about tariffs and beauty products
48:54 SZA’s makeup line is launching!
51:25 Taraji P Henson BUYS her brand from investors!
52:26 Is Hailey Bieber selling Rhode Beauty?
53:33 Bob Marley fragrance is here!
54:55 Amanda Nguyễn keeps her promise
@RichLux713 coverage on Mikayla - youtube.com/@RichLux713/videos
*Article Links*
Juice Beauty tinyurl.com/3scb2ym8
Ulta at Target tinyurl.com/68c3scuy tinyurl.com/s6d698yv tinyurl.com/4k3xs9aa tinyurl.com/5ae8398k
Tarrifs - tinyurl.com/43sbd8e7 tinyurl.com/y7j2hyrx tinyurl.com/2vkcb6aj tinyurl.com/4jbn2s8r tinyurl.com/533sum9z tinyurl.com/5n8vdwc4 tinyurl.com/bd9322u7 tinyurl.com/57u6r63v tinyurl.com/3by33wr2 tinyurl.com/hjpktahe tinyurl.com/yezmr8e6 tinyurl.com/yezmr8e6 tinyurl.com/4d8w6y8n tinyurl.com/yp7dw9mw tinyurl.com/nhhan6ez tinyurl.com/ychwr972 tinyurl.com/yvr678dn tinyurl.com/59fd6u9z
Amanda Nguyễn tinyurl.com/55hra2t8
Not Beauty tinyurl.com/2mpr7h6u tinyurl.com/3u4j4fd4
Taraji P Henson tinyurl.com/36zjkywv tinyurl.com/5n6tka2h
Rhode tinyurl.com/4r5x5cw9
Marley Fragrances tinyurl.com/2fxr9hmw
*Purchase Links*
marleyfragrance.com
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
