BAFTA | Pedro Pascal, meet Grandma... How Merge Mansion marries story and marketing | In The Studio @bafta | Uploaded May 2024 | Updated October 2024, 23 hours ago.
What is grandma hiding...? The creative team behind smash hit Merge Mansion share what makes their studio tick, how marketing and narrative are closely tied, and what's next for the growing studio.

CHAPTERS
0:00 Intro
0:28 Marketing and Story with Merge Mansion
1:05 The growth of Metacore Games / What is Merge Mansion
1:50 Metacore's Mission to Make Great Games
3:26 What Makes a Metacore Game?
4:44 What is Grandma Hiding?
5:45 The Merge Mansion Community / Pedro Pascal's Back
6:29 Entertaining The Audience Outside of the Game
7:15 Marketing, Technology and Entertainment
7:34 The Future of Metacore and Merge Mansion

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