Uploaded March 2018 | Updated September 2026, 4 hours ago

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"ANNIE'S Search For Sandy" was documented through a branded TV special in which PEDIGREE and animal trainer Bill Berloni conducted a nationwide search for a real-life shelter dog to play the role of Sandy, the other orphan in the beloved musical ANNIE. Bill, who discovered and trained the original Sandy 35 years ago, chose a dog who'd only known the hard-knock life. Abandoned, dragged by a car, and moments from euthanasia, Sunny was plucked from a Houston shelter to train for the big role. In the end, Sunny's life was not only spared, it was transformed. PEDIGREE showed America that with a little love and good nutrition, all shelter dogs can shine

Produced by Al Roker Entertainment in association with Liquid Thread, BBDO & MWW. "ANNIE'S Search for Sandy" aired on NBC, The Hallmark Channel, Reelz, and CMT in late 2012.

After more than 35,000 submissions, PEDIGREE was awarded the coveted Silver Lion in branded entertainment at the 2013 Cannes Festival for Creativity for "Annie's Search For Sandy.

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