Uploaded October 2024 | Updated September 2026, 2 hours ago

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New *Makes You Wonder* drop! 🔥

Oskar sits down with Patrick Zinga, Senior Digital Marketing Leader at Heineken, to unpack how technology and creativity are shaping the future of brand strategy.

🚀 Martech meets creativity: How Heineken blends data with bold campaigns.
🎯 The “bravery score”: Why risk-taking is the key to breakthrough marketing.
💡 AI, performance marketing, and the evolving role of brands in 2024.

Full episode on our channel!

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