Behind the Brand | Patrick Schwarzenegger's Company Failed on Day-1? @BehindtheBrand | Uploaded September 2024 | Updated October 2024, 4 hours ago.
After years of research and months of preparation to launch their brain-healthy bar, Patrick and team hit nearly all of the obstacles in their way.
They shipped their first batch of product DTC to customers in the hot September days without proper packaging and protection from the heat and the product melted into a giant mess.
On top of that, the Lions Mane ingredients when melted with the chocolate affected the taste and efficacy. It was a total bust.
MOSH launched during the pandemic and although Patrick and team tried everything they could to put out the fires-- like refunding customers and replacing products-- they got the news that all of their new product shipments were stuck in the harbor on boat docked and locked, unable to get access for 12 weeks or more.
It was a disaster that could have ended MOSH as soon as it started.
How did Patrick and team overcome all of the adversity?
How did they repair relationships and build trust with their customers again?
What was their brand and new go-to-market strategy?
Listen to the full episode with me and the young protege of the legendary Schwarzenegger and Shriver family!
It's packed with lessons that you can apply to your biz.
New! behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business!
Get Behind the Brand and Subscribe! bit.ly/GetBehindtheBrand
Listen to the Podcast
bit.ly/BehindtheBrandPodcast
Join our email group to hear about special events and announcements BehindtheBrand.tv
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
bit.ly/BTBfull-length
2. The BEST advice from some of the most successful entrepreneurs: bit.ly/supersmartpeople
3. 5 Minutes or less with some of the smartest people on the planet bit.ly/BTBunder5min
---------------------
More?
Get Behind the Brand on...
Instagram: instagram.com/1goodbrain
Twitter: twitter.com/BryanElliott
Facebook: fb.com/BehindtheBrand
For business inquiries: 1goodbrain@gmail.com
See my film and commercial production work here:
bit.ly/thegoodbrainwork
After years of research and months of preparation to launch their brain-healthy bar, Patrick and team hit nearly all of the obstacles in their way.
They shipped their first batch of product DTC to customers in the hot September days without proper packaging and protection from the heat and the product melted into a giant mess.
On top of that, the Lions Mane ingredients when melted with the chocolate affected the taste and efficacy. It was a total bust.
MOSH launched during the pandemic and although Patrick and team tried everything they could to put out the fires-- like refunding customers and replacing products-- they got the news that all of their new product shipments were stuck in the harbor on boat docked and locked, unable to get access for 12 weeks or more.
It was a disaster that could have ended MOSH as soon as it started.
How did Patrick and team overcome all of the adversity?
How did they repair relationships and build trust with their customers again?
What was their brand and new go-to-market strategy?
Listen to the full episode with me and the young protege of the legendary Schwarzenegger and Shriver family!
It's packed with lessons that you can apply to your biz.
New! behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business!
Get Behind the Brand and Subscribe! bit.ly/GetBehindtheBrand
Listen to the Podcast
bit.ly/BehindtheBrandPodcast
Join our email group to hear about special events and announcements BehindtheBrand.tv
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
bit.ly/BTBfull-length
2. The BEST advice from some of the most successful entrepreneurs: bit.ly/supersmartpeople
3. 5 Minutes or less with some of the smartest people on the planet bit.ly/BTBunder5min
---------------------
More?
Get Behind the Brand on...
Instagram: instagram.com/1goodbrain
Twitter: twitter.com/BryanElliott
Facebook: fb.com/BehindtheBrand
For business inquiries: 1goodbrain@gmail.com
See my film and commercial production work here:
bit.ly/thegoodbrainwork
