Uploaded May 2026 | Updated September 2026, 1 week ago
A Genova Diagnostics 4-Part Series
There's a growing pressure on clinicians to skip the labs and go straight to the protocol. There are people who have a commercial interest in that narrative. Your clients don't. In this session, Karen Ward, Nutritional Therapist and Business Coach to Nutritionists, cuts straight through the noise to make the clinical and commercial case for testing first, always.
In this webinar, you'll explore:
1) Why testing removes the guesswork and what that means for your authority
2) The real risks of supplement-only approaches
3) How to position testing with clients in discovery calls
4) Real case examples from Karen's clinic
5) Karen's go-to Genova panels
About the Presenter:
Karen Ward is a practicing nutritional therapist and business coach who helps nutritional therapists build profitable, sustainable clinic businesses. She works with practitioners at every stage - from those just starting out to established clinics ready to scale.
Website: karenwardcoaching.com | Instagram: @karenwardcoaching
This is Part 1 of a 4-part training series hosted by Genova Diagnostics.
A Genova Diagnostics 4-Part Series
There's a growing pressure on clinicians to skip the labs and go straight to the protocol. There are people who have a commercial interest in that narrative. Your clients don't. In this session, Karen Ward, Nutritional Therapist and Business Coach to Nutritionists, cuts straight through the noise to make the clinical and commercial case for testing first, always.
In this webinar, you'll explore:
1) Why testing removes the guesswork and what that means for your authority
2) The real risks of supplement-only approaches
3) How to position testing with clients in discovery calls
4) Real case examples from Karen's clinic
5) Karen's go-to Genova panels
About the Presenter:
Karen Ward is a practicing nutritional therapist and business coach who helps nutritional therapists build profitable, sustainable clinic businesses. She works with practitioners at every stage - from those just starting out to established clinics ready to scale.
Website: karenwardcoaching.com | Instagram: @karenwardcoaching
This is Part 1 of a 4-part training series hosted by Genova Diagnostics.
