Uploaded December 2025 | Updated September 2026, 1 week ago
This video explains Pantone's role as a billion-dollar corporation that leads the color industry by controlling color systems and matching, and how their annual 'Color of the Year' announcement generates significant free publicity and reinforces their brand.
This video explains Pantone's role as a billion-dollar corporation that leads the color industry by controlling color systems and matching, and how their annual 'Color of the Year' announcement generates significant free publicity and reinforces their brand.










