Uploaded March 2022 | Updated September 2026, 2 hours ago
Join us as we dive deep into the business side of the creative economy and how content creation and digital media has become a global industry that continues to grow.
This event was hosted by Dr. J.J. Peterson who is a Vanderbilt Adjunct Professor of Management, Chief of Teaching and Facilitation of StoryBrand, and co-host of a chart-topping podcast. Joining him is Sam Graber (MBA’01), an award-winning podcaster and media expert with over 20 years’ experience in producing and distributing story media for national audiences.
Join us as we dive deep into the business side of the creative economy and how content creation and digital media has become a global industry that continues to grow.
This event was hosted by Dr. J.J. Peterson who is a Vanderbilt Adjunct Professor of Management, Chief of Teaching and Facilitation of StoryBrand, and co-host of a chart-topping podcast. Joining him is Sam Graber (MBA’01), an award-winning podcaster and media expert with over 20 years’ experience in producing and distributing story media for national audiences.
