Uploaded January 2022 | Updated September 2026, 3 weeks ago

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World renowned car designer, and designer of the original BMW X5, analyses not only the highly controversial new XM but also the current state of affairs in BMW's design studio.
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Hi all,

A hugely controversial one this week. It would've been too easy to just slam the BMW XM out of the gate but I wanted to try and understand exactly what the hell is going on over at BMW and why their most recent designs have been so brutal and so jarring.

Can't wait to hear your feedback on this one!
Thanks,
Frank

Timecodes:
00:00 Intro
00:54 Front View Analysis
01:52 Front 3/4 Analysis
03:04 Side Analysis
05:24 Rear Analysis
07:43 Some Positives!
08:53 Interior
09:41 What Is Happening At BMW!?
10:03 The Frank Files: Theory 1
11:42 The Frank Files: Theory 2
12:50 Rating The BMW XM

#FrankStephenson #BMWXM #TheFrankFiles