Uploaded March 2025 | Updated September 2026, 2 days ago
Meet the Brooklynite whose candle and wellness brand has garnered a cosign from Beyoncé and collaborations with major brands like Nike.
But before all of this, Lit blklyn's Denequa Williams-Clarke is a proud New York City native whose family, friends, and Flatbush home inspired her turn her self-care routine into a business that brings light and luxury from Brooklyn to the world.
About this series: @foundedbynyc Origin Stories celebrates the places and people that make New York City great. It’s part of NYC Tourism’s commemoration of New York City’s 400th anniversary this year. #NYC400
Video description: A Black woman with braids wearing a silver sequined top sits on a sofa in front of a blue background and talks directly to the camera. Interspersed throughout the interview are scenes from her candlemaking process — mixing melted wax, pouring it into vessels.
Meet the Brooklynite whose candle and wellness brand has garnered a cosign from Beyoncé and collaborations with major brands like Nike.
But before all of this, Lit blklyn's Denequa Williams-Clarke is a proud New York City native whose family, friends, and Flatbush home inspired her turn her self-care routine into a business that brings light and luxury from Brooklyn to the world.
About this series: @foundedbynyc Origin Stories celebrates the places and people that make New York City great. It’s part of NYC Tourism’s commemoration of New York City’s 400th anniversary this year. #NYC400
Video description: A Black woman with braids wearing a silver sequined top sits on a sofa in front of a blue background and talks directly to the camera. Interspersed throughout the interview are scenes from her candlemaking process — mixing melted wax, pouring it into vessels.
