Organic content got them to 1 million downloads. Paid ads made the business predictable. @startups
Organic content got them to 1 million downloads. Paid ads made the business predictable. @startups
Uploaded June 2026 | Updated September 2026, 3 weeks ago
Most apps don't make it because the founders don't want to look like idiots online. Louis Phillips built Intvl with organic content. 100k followers and 1 million downloads later, they wanted predictability. Paid ads made this happen.

Built the basis with organic, founder-led content. Make it repeatable with paid ads.
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Organic content got them to 1 million downloads. Paid ads made the business predictable.

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