Optimizing Financial Reporting UX with Eye Tracking @TobiiOfficial
Optimizing Financial Reporting UX with Eye Tracking  @TobiiOfficial
Uploaded August 2024 | Updated September 2026, 1 day ago
Financial reporting is a cornerstone of the fintech industry, offering clients transparency and insight into their investment portfolios. However, one common challenge that advisors face is maintaining client engagement during these presentations.

Our Director of Strategy, Keith Bartels, interviewed two experts in the financial services space, Ted Toso, CEO of Trinlogix, and Michael Young, Managing Partner at Integrated Advisors Network to explore how they are using eye tracking to present a unique solution to this problem.

Their insights illuminate the ways eye tracking can enhance the client user experience (UX) by making reports more accessible and engaging.

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Optimizing Financial Reporting UX with Eye Tracking

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