Uploaded March 2026 | Updated September 2026, 1 day ago

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Views and clicks only tell part of the story. This webinar shows how eye tracking measures true ad attention across all channels — with examples from P&G, Schibsted, and Dentsu Data Labs, plus an introduction to Sticky by Tobii's mobile testing capability.

📊 What you'll learn:
• Eye tracking for TV, digital, and out-of-home advertising
• How to set research goals and choose the right methodology
• Mobile ad testing with Sticky by Tobii
• Interpreting attention data for creative and media decisions

👤 Speakers: Mike Bartels, Magnus Linde

🔗 Full webinar: tobii.com/resource-center/webinars/optimizing-attention-to-advertisements-with-eye-tracking

#AdEffectiveness #EyeTracking #AdvertisingResearch #StickyByTobii #Tobii #MediaPlanning