Uploaded August 2026 | Updated September 2026, 3 weeks ago

---

Turn real visitor behavior into better website performance with Webflow Optimize. Test ideas, personalize experiences, and use AI to automatically adapt what visitors see.

In this lesson, you’ll learn how testing and personalization work in Webflow Optimize, including how to create variations, set goals, allocate traffic, define audiences, and measure results. You’ll also see how AI-optimized tests and personalizations can automatically adjust experiences based on visitor behavior.

00:00 — Introduction
00:47 — Testing
03:19 — Personalization
04:42 — When to use testing vs personalization

----------
Get started with Webflow: wfl.io/2r7cVUW
Join the Webflow Community: webflow.com/community

webflow.com
university.webflow.com
https://x.com/webflow
instagram.com/webflow
tiktok.com/@webflow
facebook.com/webflow