Uploaded June 2026 | Updated September 2026, 2 weeks ago
In her insightful opening keynote, Ashita Marya, CEO of Franchise India Group, highlighted how Tier II, Tier III and emerging Bharat markets have become the driving force behind India’s next consumer revolution.
She emphasized that the rapid adoption of digital payments, widespread smartphone penetration and the expansion of organised retail have transformed consumption patterns across the country, unlocking a massive USD 6 trillion consumer opportunity.
Marya also underscored the pivotal role of franchising in fuelling this growth story and enabling brands to expand deeper into underserved markets while empowering local entrepreneurs. She noted that the franchise model has emerged as one of the most effective vehicles for job creation, market penetration and organized business expansion, making it a key catalyst in India’s economic growth journey.
The keynote offered valuable insights for entrepreneurs, retailers and investors seeking to understand the real engines powering India's consumer economy and the opportunities emerging beyond metropolitan markets.
#AshitaMarya #FranchiseIndia #Franchising #RetailIndustry
#RetailBusiness #BusinessGrowth #Entrepreneurship #BusinessExpansion
#ConsumerMarket #IndianEconomy
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Like Us On Facebook : facebook.com/FranchiseIndiaMedia
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In her insightful opening keynote, Ashita Marya, CEO of Franchise India Group, highlighted how Tier II, Tier III and emerging Bharat markets have become the driving force behind India’s next consumer revolution.
She emphasized that the rapid adoption of digital payments, widespread smartphone penetration and the expansion of organised retail have transformed consumption patterns across the country, unlocking a massive USD 6 trillion consumer opportunity.
Marya also underscored the pivotal role of franchising in fuelling this growth story and enabling brands to expand deeper into underserved markets while empowering local entrepreneurs. She noted that the franchise model has emerged as one of the most effective vehicles for job creation, market penetration and organized business expansion, making it a key catalyst in India’s economic growth journey.
The keynote offered valuable insights for entrepreneurs, retailers and investors seeking to understand the real engines powering India's consumer economy and the opportunities emerging beyond metropolitan markets.
#AshitaMarya #FranchiseIndia #Franchising #RetailIndustry
#RetailBusiness #BusinessGrowth #Entrepreneurship #BusinessExpansion
#ConsumerMarket #IndianEconomy
___________________________________________________
Subscribe Like on youtube: youtube.com/user/FranchiseIndia
Like Us On Facebook : facebook.com/FranchiseIndiaMedia
Follow us on Instagram : instagram.com/franchiseindia_
Follow us on Twitter twitter.com/FranchiseIndia
Follow us on LinkedIn : linkedin.com/company/franchise-india-holdings-limited
