pushREC | Robert Zinke | OpenAI Sora just killed filmmaking & video production... @pushREC | Uploaded 7 months ago | Updated 1 hour ago
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To prove my point the following description was 100% generated by AI:


Here we are, guys—the moment I've been dreading and predicting has finally rolled around. AI has officially stepped into our shoes.


Remember last year's video where I speculated about the future? Well, it's unfolding right now. I've been hands-on with AI since 2020, leveraging it for content creation...


A journey I embarked on back in 2008 with my first upload to YouTube, graduating from film school in 2015 and over the last four years working 1-1 with production companies, filmmakers, and agencies, helping them streamline operations and scale up.


But, let's face the music: AI's capabilities have reached a point where telling apart AI-generated imagery from reality is becoming a head-scratcher.


And with OpenAI's latest Sora model rollout, the line is blurring even faster than we imagined. We're staring down the barrel of a future where AI-generated video is indistinguishable from real footage.


It's a wild ride—from large language models like GPT-3 and GPT-4 revolutionizing code writing and content creation to diffusion models bringing to life visuals we could only dream of.


The real kicker, though?


Agents that can see and act are on the horizon. Imagine software that doesn't just operate in the background but interacts with our digital world, performing tasks autonomously.


I've dipped my toes into building tools that leverage these capabilities, like generating content from a YouTube transcript with a dash of code generated by GPT4 (just like this description you're reading right now, this is the ONLY text I wrote myself lol)...


And with OpenAI's push towards agents that can take action, we're not just talking about writing and image generation anymore. We're talking about AI that can navigate and operate in our digital spaces as efficiently, if not more so, than us.


This brings us to a crucial juncture...


As we edge closer to the release of GPT-5 and beyond, the pace of innovation is not just steady; it's exponential.


We're moving towards a reality where AI can automate tasks across the board—from virtual assistance to HR, project management, legal, accounting and beyond. And yes, while there will always be a place for human creativity and expertise, the ground beneath us is shifting in ways we're only beginning to grasp.


This isn't just about technology advancing; it's about a fundamental shift in how we create, work, and think.


The future is barreling towards us with the potential for AI to surpass human thought and capabilities.


It's a future where content creation, filmmaking, and even the essence of creativity are redefined.


But here's the thing: the future isn't something to fear.


It's an opportunity—an invitation to evolve, learn, and innovate.


The tools and models, many of which are open source, are at our fingertips.


The choice isn't between AI and us; it's about how we harness AI to augment our capabilities.


So, if you're in content creation, filmmaking, or any creative field, now's the time to lean in, get curious, and start experimenting.


The landscape is changing, but so are the opportunities.


Join our community where we're all about embracing this new frontier, learning together, and shaping the future of creativity and content.


Let's navigate this uncharted territory together and see where this journey takes us.


Take care, and let's keep pushing the boundaries.

***

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