Uploaded February 2023 | Updated September 2026, 3 weeks ago

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This is the true story of some very precious cargo. Of fishermen importing 501® jeans to the docks of Kingston in the ‘70s, and Jamaicans exporting their style back to the world by the metric ton. And that’s one influential island in the greatest story ever worn.

Celebrating 150 Years of the Levi’s® 501® jean.
#150YearsOf501

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