Uploaded May 2021 | Updated September 2026, 1 week ago
As our first live-action shoot produced and executed by our New York branch and carefully nourished with illustrative animation, CGI elements and packshots by our in-house postproduction team in Hamburg, this campaign was a true transatlantic collaboration. The result is a 5 film series that clearly communicates the value of Olay skincare products and show their benefits all un-retouched.
Client - Procter & Gamble
Product - Olay
Concept - Saatchi + Saatchi NY
Production - The Marmalade New York
Post Production - The Marmalade
Director - Lucy Luscombe + The Marmalade
As our first live-action shoot produced and executed by our New York branch and carefully nourished with illustrative animation, CGI elements and packshots by our in-house postproduction team in Hamburg, this campaign was a true transatlantic collaboration. The result is a 5 film series that clearly communicates the value of Olay skincare products and show their benefits all un-retouched.
Client - Procter & Gamble
Product - Olay
Concept - Saatchi + Saatchi NY
Production - The Marmalade New York
Post Production - The Marmalade
Director - Lucy Luscombe + The Marmalade
