Uploaded January 2021 | Updated September 2026, 1 week ago
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![Generative Misinformation with Prof. Jevin West
Join the Office of Public Lectures for an evening with Jevin West, Associate Professor in UW Information School, Co-founder of the DataLab.
Addressing misinformation is one of society’s grand challenges. In so doing, we might have a chance at the other grand challenges—preventing the next pandemic, preserving our planet, and protecting democracy. Humans, armed and amplified with social media, have been the primary producers of misinformation. This may be changing. Human-like chatbots and other forms of generative AI are and will contribute to this problem. It was a hard enough with humans; AI might make pre-2023 look like the good old days of mitigating misinformation. In this talk, I will address some of these new challenges and potential next steps. [AI did not generate this abstract.] Generative Misinformation with Prof. Jevin West](https://i.ytimg.com/vi/rXG8NF-cIW4/mqdefault.jpg)


