Jay Shay | Not Easy Being a Booktuber? @JayShayy | Uploaded September 2020 | Updated October 2024, 12 hours ago.
"That Mayberry book fellow" also known as Matthew (or Mathew) @ Mayberry Bookclub.

Here is a discussion on Booktubing. Thank you to Steve and Matthew for poking my brain in a fruitful way.

Matthew @ Mayberry Bookclub's video "It's Easy Being a Booktuber":
youtu.be/QsSYwMgcs0o

Steve Donoghue, "A Sunday MegaStuff Video: Tech, Books, Mail, and the Burdens of Being a BookTuber!"
youtu.be/7vjIjzHsKOM?t=780
(this drops you at minute 13 where Steve talks about the Wired article on Daniel Greene & booktubing in general.)

I don't really discuss it, but here is the Wired article. I would recommend listening to the podcast that the quotes are pulled from. My read is that Greene is enthusiastic about talking about fantasy novels and series. He is also trying to earn a living at the same time, given the constraints of the Youtube system and the entertainment business in general.
wired.com/2020/09/geeks-guide-daniel-greene

The podcast episode that the article excerpts, it is about an hour long, but gives you a more complete idea about Daniel Greene's history on Youtube and his approach to the business side of his channel:
geeksguideshow.com/2020/09/05/ggg431-daniel-greene

(Video #345)