Uploaded February 2026 | Updated September 2026, 1 week ago
If your basement smells musty, your crawl space is damp, or you’ve ever dealt with water in the lowest level of your home — this episode is for you.
In this episode of Your Marketing Sucks: Building North Idaho, Dan Wise and Elizabeth sit down with Monty from Premier Basement Systems to break down what they actually do (in normal-people language): everything from the subgrade down — foundations, basements, crawl spaces, water intrusion, moisture, and the “why does my house smell like that?” problem most homeowners don’t realize isn’t normal.
Monty explains:
Why basements and crawl spaces get that mildew / moldy smell
The difference between active leaks vs. condensation
Why some homes only leak once every 10–15 years
Why “dig it up from the outside” often isn’t the best long-term solution
What crawl space encapsulation is (and how it can reduce energy use)
How Premier’s solutions are custom based on geography + soil + moisture behavior
And yes… we talk about bats in crawl spaces 🦇
If you’re in North Idaho, Eastern Washington, Spokane, Sandpoint, Coeur d’Alene, or anywhere nearby — this is one of those conversations that can save you a ton of money (and stress) down the road.
Contact Premier Basement Systems
🌐 Website: premierbasementsystems.com
📍 Service Area: North Idaho (down to Moscow), up to the Canadian border, and into Eastern Washington
📞 Phone number + link are included below.
Timestamps
00:00 What Premier Basement Systems does (simple explanation)
03:20 Why musty basements aren’t “normal”
06:00 Rubble/stone foundations + water intrusion (Spokane South Hill)
08:40 Why most work can be done from the inside
13:10 Sump pumps + “babysitting your basement”
24:00 Crawl space conditioning + energy savings
32:30 Radon, humidity, pests, and why crawl spaces matter
35:20 Basement smell = condensation + dew point
39:50 How marketing shifted leads (Google vs Facebook/Instagram)
Subscribe for more local business + real marketing talk
New episodes of Your Marketing Sucks: Building North Idaho featuring North Idaho businesses, behind-the-scenes lessons, and what actually works to grow locally.
👍 Like, subscribe, and comment: Do you have a crawl space or basement — and what’s your biggest issue with it?
#YourMarketingSucks #BuildingNorthIdaho #CoeurDAlene #Spokane #Sandpoint #NorthIdaho #BasementWaterproofing #CrawlSpace #FoundationRepair #HomeImprovement #MoistureControl
If your basement smells musty, your crawl space is damp, or you’ve ever dealt with water in the lowest level of your home — this episode is for you.
In this episode of Your Marketing Sucks: Building North Idaho, Dan Wise and Elizabeth sit down with Monty from Premier Basement Systems to break down what they actually do (in normal-people language): everything from the subgrade down — foundations, basements, crawl spaces, water intrusion, moisture, and the “why does my house smell like that?” problem most homeowners don’t realize isn’t normal.
Monty explains:
Why basements and crawl spaces get that mildew / moldy smell
The difference between active leaks vs. condensation
Why some homes only leak once every 10–15 years
Why “dig it up from the outside” often isn’t the best long-term solution
What crawl space encapsulation is (and how it can reduce energy use)
How Premier’s solutions are custom based on geography + soil + moisture behavior
And yes… we talk about bats in crawl spaces 🦇
If you’re in North Idaho, Eastern Washington, Spokane, Sandpoint, Coeur d’Alene, or anywhere nearby — this is one of those conversations that can save you a ton of money (and stress) down the road.
Contact Premier Basement Systems
🌐 Website: premierbasementsystems.com
📍 Service Area: North Idaho (down to Moscow), up to the Canadian border, and into Eastern Washington
📞 Phone number + link are included below.
Timestamps
00:00 What Premier Basement Systems does (simple explanation)
03:20 Why musty basements aren’t “normal”
06:00 Rubble/stone foundations + water intrusion (Spokane South Hill)
08:40 Why most work can be done from the inside
13:10 Sump pumps + “babysitting your basement”
24:00 Crawl space conditioning + energy savings
32:30 Radon, humidity, pests, and why crawl spaces matter
35:20 Basement smell = condensation + dew point
39:50 How marketing shifted leads (Google vs Facebook/Instagram)
Subscribe for more local business + real marketing talk
New episodes of Your Marketing Sucks: Building North Idaho featuring North Idaho businesses, behind-the-scenes lessons, and what actually works to grow locally.
👍 Like, subscribe, and comment: Do you have a crawl space or basement — and what’s your biggest issue with it?
#YourMarketingSucks #BuildingNorthIdaho #CoeurDAlene #Spokane #Sandpoint #NorthIdaho #BasementWaterproofing #CrawlSpace #FoundationRepair #HomeImprovement #MoistureControl
