Uploaded May 2026 | Updated September 2026, 2 weeks ago
Connect any app, data source, or AI model with Make. Build and manage automations and AI agents – visually, in code, or with a prompt 👉🏻 make.com/en?&promo=logically&utm_source=youtube&utm_medium=influencer&utm_campaign=logically-video-integration-apr26
Grubhub used to own food delivery. At one point they controlled nearly 70% of the market and looked unstoppable. But in just a few years, the company collapsed from a $7.3 billion acquisition to being sold for less than a tenth of that value. So what went wrong? This video breaks down the rise and fall of Grubhub, from its early days collecting paper menus across Chicago to becoming one of the biggest tech IPOs of the 2010s. It also dives into how DoorDash and Uber Eats completely changed the delivery game by building massive driver networks and sacrificing billions in pursuit of growth. The craziest part is that Grubhub’s leadership actually saw the problems coming. Matt Maloney openly criticized the low margin delivery model years before it became the standard. But while Grubhub focused on profitability, competitors focused on scale at all costs. In the end, customers followed the cheaper option. This story also covers the Seamless merger, the pandemic delivery boom, the disastrous Just Eat acquisition, and why Grubhub slowly faded into irrelevance while DoorDash became dominant. And yes… that infamous Grubhub ad makes an appearance too.
Timestamps:
0:00 - Grubhub
0:29 - Paper Menus
4:51 - Make Sponsorship
6:26 - Dumbest Business
10:25 - Biggest Sale
Sources: pastebin.com/EZ0SwjL2
Disclosure: This video is sponsored by Make. Some of the links in this description may be affiliate links, which means I may earn a small commission at no additional cost to you.
Connect any app, data source, or AI model with Make. Build and manage automations and AI agents – visually, in code, or with a prompt 👉🏻 make.com/en?&promo=logically&utm_source=youtube&utm_medium=influencer&utm_campaign=logically-video-integration-apr26
Grubhub used to own food delivery. At one point they controlled nearly 70% of the market and looked unstoppable. But in just a few years, the company collapsed from a $7.3 billion acquisition to being sold for less than a tenth of that value. So what went wrong? This video breaks down the rise and fall of Grubhub, from its early days collecting paper menus across Chicago to becoming one of the biggest tech IPOs of the 2010s. It also dives into how DoorDash and Uber Eats completely changed the delivery game by building massive driver networks and sacrificing billions in pursuit of growth. The craziest part is that Grubhub’s leadership actually saw the problems coming. Matt Maloney openly criticized the low margin delivery model years before it became the standard. But while Grubhub focused on profitability, competitors focused on scale at all costs. In the end, customers followed the cheaper option. This story also covers the Seamless merger, the pandemic delivery boom, the disastrous Just Eat acquisition, and why Grubhub slowly faded into irrelevance while DoorDash became dominant. And yes… that infamous Grubhub ad makes an appearance too.
Timestamps:
0:00 - Grubhub
0:29 - Paper Menus
4:51 - Make Sponsorship
6:26 - Dumbest Business
10:25 - Biggest Sale
Sources: pastebin.com/EZ0SwjL2
Disclosure: This video is sponsored by Make. Some of the links in this description may be affiliate links, which means I may earn a small commission at no additional cost to you.
