Uploaded August 2026 | Updated September 2026, 1 week ago
Pitchfork deputy director Jeremy D. Larson speaks with producer, DJ, and artist Ninajirachi at Primavera Pro about building a career in electronic music, the impact of COVID-19 on touring and production, and her creative process. They discuss her journey discovering dance music on headphones as a young person, releasing her "Blumier" EP during lockdown, the rise of social media DJs during the pandemic, collaborations with major artists, her album's exploration of life online, songwriting and perfectionism, and the importance of trusted friends who give honest feedback.
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Pitchfork deputy director Jeremy D. Larson speaks with producer, DJ, and artist Ninajirachi at Primavera Pro about building a career in electronic music, the impact of COVID-19 on touring and production, and her creative process. They discuss her journey discovering dance music on headphones as a young person, releasing her "Blumier" EP during lockdown, the rise of social media DJs during the pandemic, collaborations with major artists, her album's exploration of life online, songwriting and perfectionism, and the importance of trusted friends who give honest feedback.
Read Pitchfork: pitchfork.com
Follow Pitchfork:
X: https://x.com/pitchfork
IG: instagram.com/pitchfork
TikTok: tiktok.com/@pitchfork?lang=en
Facebook: facebook.com/Pitchfork
Spotify: open.spotify.com/user/pitchfork?si=ab03c1c3eda148bb
Apple Music: music.apple.com/us/curator/pitchfork/976439455
