Uploaded January 2024 | Updated September 2026, 12 hours ago
We observe January 15 as a National Day of Service, closing our U.S.-based Nike, Jordan and Converse offices, distribution centers and Air MI facilities. As Nike athletes, we know the intersection of civil rights and social justice isn’t passive, but participatory. This year, Nike is also celebrating its four-year milestone of the Black Community Commitment (BCC). Launched in 2020, Nike committed $40 million over four years, and Jordan Brand and Michael Jordan committed $100 million over 10 years, together investing in and supporting organizations focused on economic empowerment, education innovation and social justice to address racial inequality for the Black Community in the United States.
The BCC Task Force visited Memphis last fall to tour the National Civil Rights Museum, which Nike has supported since 1996, and Nike’s North America Logistics Campus (You can watch some footage of their visit below). The Task Force took the opportunity to speak directly with local Nike teammates and some of the local community organizations that have received BCC grants so far. This is how the success of the BCC must be measured, says Willie Gregory, Nike Sr. Director of Community Relations, Mid-South — by the health of these local organizations who are committed over the long haul to advance racial equity for Black Americans.
We observe January 15 as a National Day of Service, closing our U.S.-based Nike, Jordan and Converse offices, distribution centers and Air MI facilities. As Nike athletes, we know the intersection of civil rights and social justice isn’t passive, but participatory. This year, Nike is also celebrating its four-year milestone of the Black Community Commitment (BCC). Launched in 2020, Nike committed $40 million over four years, and Jordan Brand and Michael Jordan committed $100 million over 10 years, together investing in and supporting organizations focused on economic empowerment, education innovation and social justice to address racial inequality for the Black Community in the United States.
The BCC Task Force visited Memphis last fall to tour the National Civil Rights Museum, which Nike has supported since 1996, and Nike’s North America Logistics Campus (You can watch some footage of their visit below). The Task Force took the opportunity to speak directly with local Nike teammates and some of the local community organizations that have received BCC grants so far. This is how the success of the BCC must be measured, says Willie Gregory, Nike Sr. Director of Community Relations, Mid-South — by the health of these local organizations who are committed over the long haul to advance racial equity for Black Americans.
