Uploaded April 2026 | Updated September 2026, 6 days ago
Global Product Manager Darragh Mullin and Andrew Frood, Partner at J M Frood & Son in the UK, discuss the three-year development journey behind the new #T7SWB. They highlight how early field tests and customer clinics played a key role in shaping the machine, ensuring it delivers exactly what farmers need: smoother operation, improved manoeuvrability, and the agility of a smaller tractor.
Andrew also shares his real-world experience, from long hours drilling to working with cattle, explaining how the enhanced cab suspension and quieter engine significantly reduce fatigue throughout the working day. #FarmingInnovation #AgTech
Global Product Manager Darragh Mullin and Andrew Frood, Partner at J M Frood & Son in the UK, discuss the three-year development journey behind the new #T7SWB. They highlight how early field tests and customer clinics played a key role in shaping the machine, ensuring it delivers exactly what farmers need: smoother operation, improved manoeuvrability, and the agility of a smaller tractor.
Andrew also shares his real-world experience, from long hours drilling to working with cattle, explaining how the enhanced cab suspension and quieter engine significantly reduce fatigue throughout the working day. #FarmingInnovation #AgTech
