Uploaded September 2016 | Updated September 2026, 5 hours ago
What does it take to export a quintessentially American sport to a global arena? How do you deliver the real deal to an international fan-base? And why do it in London? Hear from NFL executives how being “restlessly dissatisfied” can give you a competitive edge.
About NFL Playmakers:
Go behind-the-sidelines of the NFL International Series and join Virgin Atlantic on a four-part journey to meet the talented team responsible for bringing one of America’s most iconic brands to life overseas. With an insider’s look at these epic sporting events, see what brilliant business tips you can glean along the way.
Virgin Atlantic is a proud sponsor of the 2016 NFL International Series.
Video produced by Kahwaty Media.
What does it take to export a quintessentially American sport to a global arena? How do you deliver the real deal to an international fan-base? And why do it in London? Hear from NFL executives how being “restlessly dissatisfied” can give you a competitive edge.
About NFL Playmakers:
Go behind-the-sidelines of the NFL International Series and join Virgin Atlantic on a four-part journey to meet the talented team responsible for bringing one of America’s most iconic brands to life overseas. With an insider’s look at these epic sporting events, see what brilliant business tips you can glean along the way.
Virgin Atlantic is a proud sponsor of the 2016 NFL International Series.
Video produced by Kahwaty Media.
