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Google Cloud | New Way Now: Shopify is building the future of ecommerce on a modern data & AI platform @googlecloud | Uploaded 1 month ago | Updated 1 hour ago
๐—ฆ๐˜‚๐—บ๐—บ๐—ฎ๐—ฟ๐˜†: Rajpreet Bajwa, โ€‹โ€‹director of engineering for data and ML at Shopify, shares how Google Cloud is helping the leading ecommerce platform unbox even more value for millions of online merchants. Using Google Cloud, Shopify completely transformed its data infrastructure to bring together all of its data and connect it with the latest groundbreaking data and AI technologies to deliver powerful business intelligence and AI insights.

๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ: Shopify wanted to modernize its legacy data infrastructure to accelerate data analytics while establishing a strong foundation for embracing AI innovation.

๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป: As an ecommerce company that needs to focus on building for its merchants, Shopify realized it could build a new data infrastructure on top of Google Cloud instead of starting over from scratch. Shopify decided to bring all the store and merchant data from its core operational databases into BigQuery to build a unified data foundation, primed to harness the full potential of its data. Consolidating all of its data in BigQuery also allowed Shopify to tap into the full power of the Google Cloud ecosystem, including Cloud Composer, Dataplex, and Looker Studio, helping to reduce the toil of data preparation and get to insights even faster.

๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€: With a new unified data foundation, Shopify can now leverage Google Cloudโ€™s advanced data and AI technologies to power real-time insights that improve its own platform and help merchants improve their shopping sites. Already, Shopify is using Vertex AI to craft a growing suite of AI tools that will make it even easier for merchants to start, run, and grow their online businesses.

๐—”๐—ฑ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ต๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ธ๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ผ๐˜‚๐—ฟ ๐—ณ๐˜‚๐—น๐—น ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„ ๐˜„๐—ถ๐˜๐—ต ๐—ฅ๐—ฎ๐—ท๐—ฝ๐—ฟ๐—ฒ๐—ฒ๐˜ ๐—•๐—ฎ๐—ท๐˜„๐—ฎ, โ€‹โ€‹๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐—ผ๐—ณ ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ฎ๐—ป๐—ฑ ๐— ๐—Ÿ ๐—ฎ๐˜ ๐—ฆ๐—ต๐—ผ๐—ฝ๐—ถ๐—ณ๐˜†:

โ†’ โ€œWe've actually transformed all of our foundations so that we can bring data into BigQuery, and on top we use other managed services like Composer, Dataplex, and Looker Studio. When we had to do more advanced things like security features, it was already available in BigQuery and that made it easier for us to quickly unlock features that our users would need.โ€

โ†’ โ€œI love the fact that Vertex AI has given us access to the hardware underneath. As the AI movement is getting more mature, there are times when the cost aspect of when you use AI becomes a big factor in making decisions and being able to optimize the underlying hardware is a really big factor.โ€

โ†’ โ€œGoogle has helped us in immense ways by almost leapfrogging the toilsome work it would take to bring the raw data in, store it, and have it readily available so we can use it in interesting ways for analytics, for training ML models, for taking it back to merchants and giving them more value out of it.โ€

โ†’ โ€œGoogle is a trusted leader in this space. The products that you have are valued and they're seen across the industry as stable, mature products. And Google is also driving new technology advances. That is something that we want to take advantage of and we want to make sure our merchants get advantage from the products as well.โ€

๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—–๐—น๐—ผ๐˜‚๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐˜‚๐˜€๐—ฒ๐—ฑ: Vertex AI, BigQuery, Cloud Composer, Dataplex, and Looker Studio

๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—บ๐—ผ๐—ฟ๐—ฒ:
โ†’ Empowering Innovation: Shopify and Google Cloud Partner to Transform Customer Experience: https://goo.gle/3WXPonE
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New Way Now: Shopify is building the future of ecommerce on a modern data & AI platform @googlecloud

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