Google Cloud | New Way Now: Priceline gets travelers to their happy places at happy prices with data and AI @googlecloud | Uploaded 2 weeks ago | Updated 2 hours ago
๐ฆ๐๐บ๐บ๐ฎ๐ฟ๐: Sachin Menon, vice president of engineering โ data, marketing, and FinTech technology at Priceline, shares how the online travel agency is innovating with cloud technology to help travelers plan their next trip with ease and efficiency. With its data already on Google Cloud, Priceline upgraded its AI-powered ๐๐ณ๐ช๐ฑ ๐๐ฏ๐ต๐ฆ๐ญ๐ญ๐ช๐จ๐ฆ๐ฏ๐ค๐ฆ suite with new generative AI features that help millions of travelers get to their happy places at happy prices faster.
๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ: Priceline wanted to quickly capitalize on emerging gen AI capabilities to significantly reduce the hours of time customers spend researching and planning trips while helping them to secure the best travel deals. According to Pricelineโs latest proprietary travel study, conducted by The Harris Poll and published in Feb โ24, 22% of U.S. adults find that creating their trip itinerary is one of the most frustrating parts of planning and booking a trip. The study also found that It takes the equivalent of two full work days, or 16 hours, to plan and book a trip.
๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป: Google Cloud forms the backbone of Pricelineโs data foundation, with BigQuery and BigLake powering its unified data platform, AI recommendations engine, and other advanced analytics. In the fast-paced travel industry, Priceline needed to move as quickly as possible, so the team decided to look within Google Cloud to accelerate its gen AI journey. Using Vertex AI, Priceline was able to access, customize, and leverage the latest gen AI models and integrate them seamlessly with its proprietary data and existing applications, bringing its initial gen AI pilots to life in less than six months.
๐ฅ๐ฒ๐๐๐น๐๐: Now, Pricelineโs ๐๐ณ๐ช๐ฑ ๐๐ฏ๐ต๐ฆ๐ญ๐ญ๐ช๐จ๐ฆ๐ฏ๐ค๐ฆ suite can deliver real-time recommendations, competitive pricing deals, and more personalized planning and booking experiences โ including an innovative gen AI-powered travel agent.
๐๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐ต๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ ๐ฎ๐ป๐ฑ ๐ธ๐ฒ๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐ผ๐๐ฟ ๐ถ๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐๐ถ๐๐ต ๐ฆ๐ฎ๐ฐ๐ต๐ถ๐ป ๐ ๐ฒ๐ป๐ผ๐ป, ๐๐ถ๐ฐ๐ฒ ๐ฝ๐ฟ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐ ๐ผ๐ณ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด โ ๐ฑ๐ฎ๐๐ฎ, ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐๐ถ๐ป๐ง๐ฒ๐ฐ๐ต ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐ฎ๐ ๐ฃ๐ฟ๐ถ๐ฐ๐ฒ๐น๐ถ๐ป๐ฒ:
โ โOur data platform and AI recommendation suite has been built on Google Cloud infrastructure and Vertex AI. With the emergence of gen AI, we now also have our content enrichment and real-time recommendation engine using the gen AI and AI services that Google offers.โ
โ โIn a competitive industry like travel, speed to market is very key. We leaned on Google Cloud to bring in the modernized data platform and the AI infrastructure. It was very easy for us to power a prototype because we had our data platform already sitting in BigQuery. It was easy to integrate with Vertex AI to deploy and manage models. Itโs been a pretty fabulous journey.โ
โ โWith the introduction of BigLake, we are able to query seamlessly and join [unstructured data] with images, videos, and audio data sets and provide an integrated analytics layer, which will provide us insights into how we want to personalize the recommendations for our customers and give them a more enthralling experience.โ
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐น๐ผ๐๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐๐๐ฒ๐ฑ: Vertex AI, BigQuery, Cloud Storage, Bigtable, BigLake
๐๐ฒ๐ฎ๐ฟ๐ป ๐บ๐ผ๐ฟ๐ฒ:
โ Priceline Charts Businesswide Generative AI Deployments with Google Cloud: https://goo.gle/4dh4Dyk
โ Priceline: Helping travelers curate unique experiences by improving IT data management: https://goo.gle/4dmQpMt
โ New Priceline Research Finds Average Traveler Spends Two Full Work Days To Plan and Book Trips: https://goo.gle/4eh8P2h
โ Visit Pricelineโs website: https://goo.gle/4gJIOdR
๐ฆ๐๐บ๐บ๐ฎ๐ฟ๐: Sachin Menon, vice president of engineering โ data, marketing, and FinTech technology at Priceline, shares how the online travel agency is innovating with cloud technology to help travelers plan their next trip with ease and efficiency. With its data already on Google Cloud, Priceline upgraded its AI-powered ๐๐ณ๐ช๐ฑ ๐๐ฏ๐ต๐ฆ๐ญ๐ญ๐ช๐จ๐ฆ๐ฏ๐ค๐ฆ suite with new generative AI features that help millions of travelers get to their happy places at happy prices faster.
๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ: Priceline wanted to quickly capitalize on emerging gen AI capabilities to significantly reduce the hours of time customers spend researching and planning trips while helping them to secure the best travel deals. According to Pricelineโs latest proprietary travel study, conducted by The Harris Poll and published in Feb โ24, 22% of U.S. adults find that creating their trip itinerary is one of the most frustrating parts of planning and booking a trip. The study also found that It takes the equivalent of two full work days, or 16 hours, to plan and book a trip.
๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป: Google Cloud forms the backbone of Pricelineโs data foundation, with BigQuery and BigLake powering its unified data platform, AI recommendations engine, and other advanced analytics. In the fast-paced travel industry, Priceline needed to move as quickly as possible, so the team decided to look within Google Cloud to accelerate its gen AI journey. Using Vertex AI, Priceline was able to access, customize, and leverage the latest gen AI models and integrate them seamlessly with its proprietary data and existing applications, bringing its initial gen AI pilots to life in less than six months.
๐ฅ๐ฒ๐๐๐น๐๐: Now, Pricelineโs ๐๐ณ๐ช๐ฑ ๐๐ฏ๐ต๐ฆ๐ญ๐ญ๐ช๐จ๐ฆ๐ฏ๐ค๐ฆ suite can deliver real-time recommendations, competitive pricing deals, and more personalized planning and booking experiences โ including an innovative gen AI-powered travel agent.
๐๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐ต๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ ๐ฎ๐ป๐ฑ ๐ธ๐ฒ๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐ผ๐๐ฟ ๐ถ๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐๐ถ๐๐ต ๐ฆ๐ฎ๐ฐ๐ต๐ถ๐ป ๐ ๐ฒ๐ป๐ผ๐ป, ๐๐ถ๐ฐ๐ฒ ๐ฝ๐ฟ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐ ๐ผ๐ณ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด โ ๐ฑ๐ฎ๐๐ฎ, ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐๐ถ๐ป๐ง๐ฒ๐ฐ๐ต ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐ฎ๐ ๐ฃ๐ฟ๐ถ๐ฐ๐ฒ๐น๐ถ๐ป๐ฒ:
โ โOur data platform and AI recommendation suite has been built on Google Cloud infrastructure and Vertex AI. With the emergence of gen AI, we now also have our content enrichment and real-time recommendation engine using the gen AI and AI services that Google offers.โ
โ โIn a competitive industry like travel, speed to market is very key. We leaned on Google Cloud to bring in the modernized data platform and the AI infrastructure. It was very easy for us to power a prototype because we had our data platform already sitting in BigQuery. It was easy to integrate with Vertex AI to deploy and manage models. Itโs been a pretty fabulous journey.โ
โ โWith the introduction of BigLake, we are able to query seamlessly and join [unstructured data] with images, videos, and audio data sets and provide an integrated analytics layer, which will provide us insights into how we want to personalize the recommendations for our customers and give them a more enthralling experience.โ
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐น๐ผ๐๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐๐๐ฒ๐ฑ: Vertex AI, BigQuery, Cloud Storage, Bigtable, BigLake
๐๐ฒ๐ฎ๐ฟ๐ป ๐บ๐ผ๐ฟ๐ฒ:
โ Priceline Charts Businesswide Generative AI Deployments with Google Cloud: https://goo.gle/4dh4Dyk
โ Priceline: Helping travelers curate unique experiences by improving IT data management: https://goo.gle/4dmQpMt
โ New Priceline Research Finds Average Traveler Spends Two Full Work Days To Plan and Book Trips: https://goo.gle/4eh8P2h
โ Visit Pricelineโs website: https://goo.gle/4gJIOdR
