Uploaded July 2026 | Updated September 2026, 3 weeks ago
*Featured in this video:* Shubham Mehrish, Chief AI & Technology Officer at Mars
*Executive summary:* Mars, Inc., the family-owned leader in snacking, food and pet care, is shifting campaign creation into high gear with One Demand AI (ODAI), an agentic system built on Gemini Enterprise Agent Platform. Built in partnership with Google Cloud, ODAI transforms the global marketing lifecycle with cooperating agents that automate everything from brand intelligence to campaign briefings and creative assets. With Agent Platform, Mars now has all the tools and infrastructure needed to develop and orchestrate custom agents at scale while maintaining its rigorous operational standards and legendary creative spark. Mars is also bringing ODAI’s capabilities to the Gemini Enterprise app, providing a secure “front door” for associates to interact with agents, search enterprise data, and even create their own AI assistants, tailored to their specific needs. This transition to a managed agentic layer has fundamentally changed the way teams work — cutting campaign timelines from months to weeks and turning complex, manual research into a streamlined, collaborative process.
*Challenge:* As a century-old company with a $65B+ portfolio of iconic brands, coordination was one of the biggest barriers to speed. Teams could spend up to 18 months orchestrating the manual, email-heavy campaign process — pulling expert data, briefing multiple agencies, and navigating approvals. To move faster, Mars wanted to embrace agentic capabilities to eliminate these bottlenecks and empower its associates to work more efficiently and creatively.
*Solution:* Working with Google Cloud, Mars used Gemini Enterprise Agent Platform to develop One Demand AI (ODAI), an agentic system that uses cooperating agents to automate complex, multi-step workflows. Associates can use specialized brand intelligence and campaign brief agents that quickly synthesize market research and trends data into insights. With Agent Platform managing all the heavy lifting, Mars can now build, scale, govern, and optimize fleets of agents in-house and within weeks — all while maintaining its rigorous operational standards and legendary creative spark. The Gemini Enterprise app also serves as a unified, secure “front door” for associates to easily interact with agents, search enterprise information across Mars, or even build their own AI assistants, tailored to their specific needs.
*Results:* Already, ODAI and Gemini Enterprise are fundamentally changing the way teams work — cutting campaign timelines from months to weeks and turning complex, manual research into a streamlined, collaborative process. By removing the technical and security barriers to AI entry, associates now have more time to focus on what matters most: dreaming up new ideas, building brands people love, and getting products into customers' hands.
*Key takeaways and highlights from our interview with Shubham Mehrish, Chief AI & Technology Officer at Mars:*
→ “In most CPG companies, the process of campaign creation is highly manual, so we worked to implement an end-to-end system. One Demand AI, it’s a common pane of glass that allows our associates to access all these agents in one common front door.”
→ “With Agent Platform, our job becomes easier. I don’t need to outsource or hire extra help to actually build out the entire pipeline. Google takes care of that through the Agent Platform managed service. So it's going to be pretty transformative, it’ll help us accelerate the product roadmap.”
→ “Before AI, we were like any other company where orchestrating this complicated workflow took us 12 months, 18 months. We are talking weeks now. That’s the acceleration that Gemini Enterprise Agent Platform gives us. It's pretty dramatically changed our workflow and the pace of what we can produce and bring to market.”
→ “This is not a Wild West in terms of AI rollout, and especially as people build their own personal agents, the fact that we can govern in one common control plane with Gemini Enterprise is probably what sealed the deal for us.” (From our full interview with Shubham Mehrish, see the customer story.)
*Google Cloud products used:* Gemini Enterprise Agent Platform
*Learn more:*
→ Mars: Launching a unified AI mission control for 62K+ global associates: cloud.google.com/customers/mars?e=48754805
→ Mars partners with Google Cloud to empower global Associates with Gemini mars.com/news-and-stories/press-releases-statements/mars-partners-google-cloud-empower-global-associates-gemini-enterprise
*Featured in this video:* Shubham Mehrish, Chief AI & Technology Officer at Mars
*Executive summary:* Mars, Inc., the family-owned leader in snacking, food and pet care, is shifting campaign creation into high gear with One Demand AI (ODAI), an agentic system built on Gemini Enterprise Agent Platform. Built in partnership with Google Cloud, ODAI transforms the global marketing lifecycle with cooperating agents that automate everything from brand intelligence to campaign briefings and creative assets. With Agent Platform, Mars now has all the tools and infrastructure needed to develop and orchestrate custom agents at scale while maintaining its rigorous operational standards and legendary creative spark. Mars is also bringing ODAI’s capabilities to the Gemini Enterprise app, providing a secure “front door” for associates to interact with agents, search enterprise data, and even create their own AI assistants, tailored to their specific needs. This transition to a managed agentic layer has fundamentally changed the way teams work — cutting campaign timelines from months to weeks and turning complex, manual research into a streamlined, collaborative process.
*Challenge:* As a century-old company with a $65B+ portfolio of iconic brands, coordination was one of the biggest barriers to speed. Teams could spend up to 18 months orchestrating the manual, email-heavy campaign process — pulling expert data, briefing multiple agencies, and navigating approvals. To move faster, Mars wanted to embrace agentic capabilities to eliminate these bottlenecks and empower its associates to work more efficiently and creatively.
*Solution:* Working with Google Cloud, Mars used Gemini Enterprise Agent Platform to develop One Demand AI (ODAI), an agentic system that uses cooperating agents to automate complex, multi-step workflows. Associates can use specialized brand intelligence and campaign brief agents that quickly synthesize market research and trends data into insights. With Agent Platform managing all the heavy lifting, Mars can now build, scale, govern, and optimize fleets of agents in-house and within weeks — all while maintaining its rigorous operational standards and legendary creative spark. The Gemini Enterprise app also serves as a unified, secure “front door” for associates to easily interact with agents, search enterprise information across Mars, or even build their own AI assistants, tailored to their specific needs.
*Results:* Already, ODAI and Gemini Enterprise are fundamentally changing the way teams work — cutting campaign timelines from months to weeks and turning complex, manual research into a streamlined, collaborative process. By removing the technical and security barriers to AI entry, associates now have more time to focus on what matters most: dreaming up new ideas, building brands people love, and getting products into customers' hands.
*Key takeaways and highlights from our interview with Shubham Mehrish, Chief AI & Technology Officer at Mars:*
→ “In most CPG companies, the process of campaign creation is highly manual, so we worked to implement an end-to-end system. One Demand AI, it’s a common pane of glass that allows our associates to access all these agents in one common front door.”
→ “With Agent Platform, our job becomes easier. I don’t need to outsource or hire extra help to actually build out the entire pipeline. Google takes care of that through the Agent Platform managed service. So it's going to be pretty transformative, it’ll help us accelerate the product roadmap.”
→ “Before AI, we were like any other company where orchestrating this complicated workflow took us 12 months, 18 months. We are talking weeks now. That’s the acceleration that Gemini Enterprise Agent Platform gives us. It's pretty dramatically changed our workflow and the pace of what we can produce and bring to market.”
→ “This is not a Wild West in terms of AI rollout, and especially as people build their own personal agents, the fact that we can govern in one common control plane with Gemini Enterprise is probably what sealed the deal for us.” (From our full interview with Shubham Mehrish, see the customer story.)
*Google Cloud products used:* Gemini Enterprise Agent Platform
*Learn more:*
→ Mars: Launching a unified AI mission control for 62K+ global associates: cloud.google.com/customers/mars?e=48754805
→ Mars partners with Google Cloud to empower global Associates with Gemini mars.com/news-and-stories/press-releases-statements/mars-partners-google-cloud-empower-global-associates-gemini-enterprise
