Google Cloud | New Way Now: Connected-Stories revolutionizes creative workflows with generative AI @googlecloud | Uploaded 1 week ago | Updated 11 hours ago
*Summary:* Connected-Stories is a platform that leverages generative AI to help businesses create dynamic, personalized content at scale. This allows advertisers to build lasting customer relationships in a way that was not possible before.
*Challenge:* Traditional content personalization methods are manual, time-consuming, and not scalable.
*Solution:* Connected-Stories provides an AI creative assistant, powered by Google Cloud's Gemini, that analyzes briefs and turns them into sophisticated strategies for personalized content creation.
*Results:* The platform enables brands to create personalized content at scale, gather granular data on content performance, and optimize in real-time, leading to more effective and engaging customer experiences.
*Interview highlights and key takeaways from our full interview with Tommaso Vaccarella, co-founder and general manager of Connected-Stories:*
→ "With Connected-Stories we are revolutionizing the entire creative workflow. Now advertisers can manage the entire process end to end, expediting the generation and assembly of images, videos, and texts most likely to connect with specific audiences."
→ "Leveraging Google Cloud, we’ve made it easy for brands to integrate their first-party data and assets within the platform... It basically becomes an in-house solution, where everything is tailor-made for each brand."
*Google Cloud products in use:* Gemini, Vertex AI, Imagen, PaLM 2, BigQuery
*Learn more:*
→ Hear from Tommaso Vaccarella, Connected-Stories General Manager and co-founder, on unlocking new video and image use cases with Imagen on Vertex AI: youtube.com/watch?v=F4YKREYPkEI&t=1061s
→ With the remarkable capabilities of Generative AI on Vertex AI, Connected-Stories can now empower creators in content generation, enabling them to create marketing campaigns within minutes: youtube.com/watch?v=91HClh6baDI&t=0s
→ Watch Tommaso’s interview filmed live at Transform Studio at Google Cloud Next ’23: youtube.com/watch?v=ptyV8zTG6gc&t=6s
*Summary:* Connected-Stories is a platform that leverages generative AI to help businesses create dynamic, personalized content at scale. This allows advertisers to build lasting customer relationships in a way that was not possible before.
*Challenge:* Traditional content personalization methods are manual, time-consuming, and not scalable.
*Solution:* Connected-Stories provides an AI creative assistant, powered by Google Cloud's Gemini, that analyzes briefs and turns them into sophisticated strategies for personalized content creation.
*Results:* The platform enables brands to create personalized content at scale, gather granular data on content performance, and optimize in real-time, leading to more effective and engaging customer experiences.
*Interview highlights and key takeaways from our full interview with Tommaso Vaccarella, co-founder and general manager of Connected-Stories:*
→ "With Connected-Stories we are revolutionizing the entire creative workflow. Now advertisers can manage the entire process end to end, expediting the generation and assembly of images, videos, and texts most likely to connect with specific audiences."
→ "Leveraging Google Cloud, we’ve made it easy for brands to integrate their first-party data and assets within the platform... It basically becomes an in-house solution, where everything is tailor-made for each brand."
*Google Cloud products in use:* Gemini, Vertex AI, Imagen, PaLM 2, BigQuery
*Learn more:*
→ Hear from Tommaso Vaccarella, Connected-Stories General Manager and co-founder, on unlocking new video and image use cases with Imagen on Vertex AI: youtube.com/watch?v=F4YKREYPkEI&t=1061s
→ With the remarkable capabilities of Generative AI on Vertex AI, Connected-Stories can now empower creators in content generation, enabling them to create marketing campaigns within minutes: youtube.com/watch?v=91HClh6baDI&t=0s
→ Watch Tommaso’s interview filmed live at Transform Studio at Google Cloud Next ’23: youtube.com/watch?v=ptyV8zTG6gc&t=6s
