New Product Planning in an Online World: Geoff Walker, CEO and President, KidKraft @VanderbiltOwen
New Product Planning in an Online World: Geoff Walker, CEO and President, KidKraft  @VanderbiltOwen
Uploaded December 2020 | Updated September 2026, 1 hour ago
Geoff Walker (MBA'94) talks about KidKraft's online-first approach to product development and the impact of growth in online marketplaces.

This clip comes from Geoff's presentation at this year's Owen Forward, a virtual celebration of Vanderbilt Business.
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Vanderbilt Owen Graduate School of Management |

New Product Planning in an Online World: Geoff Walker, CEO and President, KidKraft

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