Uploaded July 2026 | Updated September 2026, 2 hours ago

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Jaeger-LeCoultre is proud to announce IU as new Global Ambassador for the Maison through The Hour Before. Renowned for her artistry, authenticity, and evolving creative expression, IU embodies a modern elegance that resonates deeply with the Manufacture’s enduring vision of timeless craftsmanship.

Discover the new Ambassador: bit.ly/THB_IU

#JaegerLeCoultre #Reverso #IU