New Generation Butchers Revive the Craft @thethrashlab
New Generation Butchers Revive the Craft  @thethrashlab
Uploaded January 2013 | Updated September 2026, 2 days ago
Being a butcher may not seem like a dream job to you, but in this episode of Subculture Club, Thrash Lab visits three independent butcher shops in the San Francisco Bay Area and reveal how the job has become a whole lot hipper and more desirable than it used to be. This generation of foodies and meat lovers want to know where their meat comes from and as a bonus have a relationship with their butchers (just like the old days). Watch and see how your boutique butcher shop is helping make the connection between the farm, the meat and what you eat!

Special thanks to Marissa Guggiana founder of the Butchers Guild in San Francisco, for helping us tell the story - bit.ly/Xipje4

Featured Butchershops:
4505 Meats - bit.ly/REFSkT
Avedano's Holly Park Market - bit.ly/UUImvr
The Local Butchershop - bit.ly/UUIEm2

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WATCH MORE VIDEOS:
the Subculture of Homebrewing & Craft Beer - bit.ly/NgWQzJ
the Subculture of Barbershops - bit.ly/TD10oo
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New Generation Butchers Revive the Craft

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