Uploaded December 2021 | Updated September 2026, 11 hours ago

---

"The message I want to tell through G-SHOCK is that I want people to cherish their beliefs, even if they go against the times." - Kikuo Ibe, Founder of G-SHOCK

Watch our short film to find out more about G-SHOCK's beginnings and how the brand's 'Never Give Up' ethos came to be.

Find out more at:
g-shock.co.uk/icon

@highsnobiety #NEVERGIVEUP