Uploaded April 2021 | Updated September 2026, 1 day ago
(Before we dive into the details of this chapter, it’s important that we first discuss the difference between native video content and a Facebook native video. Any video clip that is uploaded directly to Facebook rather than using a video link is considered a Facebook native video. But that’s not what we’re talking about in this section.)
What is Native Video Content?
Native video content is meant to be content that doesn’t seem scripted. It’s made to have a loose and engaging tone without being overly planned out in the way a fully produced video would be. It is native to the platform it is being posted on such as Instagram or Facebook stories, YouTube, and others.
Professional editors will be able to add extra bells and whistles to native video content that will make the content stand out more. This can include sound effects, background music, on-screen text, graphics, visual effects, and more.
When a company creates native video content, it isn’t meant to be overly promotional or “ad-like”. It tends to be more relaxed and less polished while remaining on-brand. But it can still look professional, clean, and interesting to potential customers.
Many consumers feel native video content is more engaging than produced content because it tends to look less salesy and more raw. A company called Quintly conducted a study that found native video content generated 530% more comments on Facebook than its professionally produced counterpart.
Read the rest of the details in Chapter 8 of our ULTIMATE GUIDE to Video Marketing: topnotchcinema.com/video-marketing-ultimate-guide
(Before we dive into the details of this chapter, it’s important that we first discuss the difference between native video content and a Facebook native video. Any video clip that is uploaded directly to Facebook rather than using a video link is considered a Facebook native video. But that’s not what we’re talking about in this section.)
What is Native Video Content?
Native video content is meant to be content that doesn’t seem scripted. It’s made to have a loose and engaging tone without being overly planned out in the way a fully produced video would be. It is native to the platform it is being posted on such as Instagram or Facebook stories, YouTube, and others.
Professional editors will be able to add extra bells and whistles to native video content that will make the content stand out more. This can include sound effects, background music, on-screen text, graphics, visual effects, and more.
When a company creates native video content, it isn’t meant to be overly promotional or “ad-like”. It tends to be more relaxed and less polished while remaining on-brand. But it can still look professional, clean, and interesting to potential customers.
Many consumers feel native video content is more engaging than produced content because it tends to look less salesy and more raw. A company called Quintly conducted a study that found native video content generated 530% more comments on Facebook than its professionally produced counterpart.
Read the rest of the details in Chapter 8 of our ULTIMATE GUIDE to Video Marketing: topnotchcinema.com/video-marketing-ultimate-guide
![SMALL BUSINESS MARKETING [YOUR COMPETITION USES VIDEO]](https://i.ytimg.com/vi/vSnL1DnD9J8/mqdefault.jpg "SMALL BUSINESS MARKETING [YOUR COMPETITION USES VIDEO]
http://topnotchcinema.com/
Youre business marketing plan needs to include video production and distribution. The big guys are using video to promote their brands and you should too. 81% of marketing corporate executives are choosing video as the way to promote their companies. Corporate video production done properly can take your company to the next level.
There are a few things to keep in mind when making a corporate video. The video needs to represent your brand. Be aware of any corporate video production company who doesnt ask questions regarding the look and feel youre looking for. You also need to create persuasive content to increase the effectiveness of your call to action. Top Notch Cinemas script division can help you with this. Everyone wants their video to go viral and good content is the only way this is possible. Having a video go viral can dramatically increase the exposure to your business and lead to a lot of sales in a short amount of time.
Video is the best salesperson. It doesnt get tired, take off, complain or quit. Theres a reason the best marketing executives are using video consistently to get their brands exposure.
Video reminds prospective clients about the human element behind your brand. Your company is run by real people and your prospects need to know that. They need to feel a connection with your business. Corporate videos are a fun way to show what your business does best. The videos produced for your business shouldnt be high pressure advertisements. People dont respond well to high pressure sales tactics. You need to present your future clients with content thats relevant to them and explain why your products/services solve a problem or provide convenience to their lives.
Heres a list of some of the services Top Notch Cinema provides:
Promotional Videos
Web Videos
Explainer Videos
Behind the Scenes
Business Intro / Profile
Whiteboard Videos
Animation Videos
Corporate Events
Event Montage
Focus Groups
Multi-camera Interview
Landing Page Videos
Motion Graphics
Videos for Non-profits
Product Demos
Real Estate Showcases
Social media videos
Speeches & Presenters
Client Testimonials
Staff Training Videos
Tutorials and How-To Videos
TV Commercials
Visit: http://TopNotchCinema.com or call 631 255 4459 and ask for Mitch if youre interested in producing high quality videos for your business.")
