Uploaded March 2026 | Updated September 2026, 1 week ago
*Get Sam & Shaan's pro-level biz resource vault (free):* clickhubspot.com/gcv
Episode 805: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to the branding genius behind BlackBerry, Sonos, Vercel and Swiffer about how to create a billion-dollar brand name.
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Show Notes:
(0:00) Nothing will be used more than your name
(2:01) Windsurf
(3:50) Swiffer
(10:06) Naming game: Fiber startup
(17:14) quantity leads to quality
(29:46) Problem solving propositions
(32:40) Power letters
(35:04) How Sam names a company
(40:48) Rate this brand (1-10)
(47:50) Blackberry
(48:24) When to change a name
(50:47) Presidential slogans
(51:43) Recommended reading
(53:39) How David thinks about AI
—
Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - shaanpuri.com
• Visit somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: mercury.com
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
*Get Sam & Shaan's pro-level biz resource vault (free):* clickhubspot.com/gcv
Episode 805: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to the branding genius behind BlackBerry, Sonos, Vercel and Swiffer about how to create a billion-dollar brand name.
—
Show Notes:
(0:00) Nothing will be used more than your name
(2:01) Windsurf
(3:50) Swiffer
(10:06) Naming game: Fiber startup
(17:14) quantity leads to quality
(29:46) Problem solving propositions
(32:40) Power letters
(35:04) How Sam names a company
(40:48) Rate this brand (1-10)
(47:50) Blackberry
(48:24) When to change a name
(50:47) Presidential slogans
(51:43) Recommended reading
(53:39) How David thinks about AI
—
Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - shaanpuri.com
• Visit somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: mercury.com
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
