Uploaded August 2026 | Updated September 2026, 2 weeks ago

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IT ENDS director Alexander Ullom shares some creative insight.
We revisit the infamous Russian Brick video and its lasting impact on internet culture.

This breakdown explores why certain viral moments shape our online behavior and how platform sensitivity has shifted over the years. Understanding the evolution of YouTube content helps clarify why we consume media the way we do today.

Check back next week for more deep dives into internet history.