Uploaded May 2026 | Updated September 2026, 1 week ago
I sit down with Meng To for his second appearance on the pod to dig into design md, Google's newly open-sourced format for capturing the soul of a design and porting it across every medium and tool. Meng walks me through a live demo of how he uses design md alongside skills, HTML references, and tools like Aura, New Form, Codex, and OpenClaw to ship landing pages, motion design, slides, and mobile mocks that actually feel custom. We get into the design drift problem with one-shot prompts, why taste is the real moat for builders right now, and how he runs four products as effectively a team of one while iterating a thousand-plus prompts deep. If you build with agents and you want your work to stand out from the sea of purple-gradient lookalikes, this one is for you.
Timestamps
00:00 – Intro
04:00 – What design md actually is
07:17 – Examples: one design DNA across slides, promo videos, motion
09:31 – How to create design system
14:05 – The importance of taste and design
18:28 – Variant, remixing, and skills as ingredients
21:36 – Live demo: creating a landing page with design md and HTML
24:36 – Thoughts on Google Stitch
25:41 – Being fast and at edges is an unfair advantage
29:29 – Midjourney parallels and the queuing flow state
31:44 – Walking through skills (skeuomorphic, 3D, lasers)
34:07 – Now everyone is a designer
36:47 – The full design workflow
38:50 – Iteration versus remix
39:24 – Judgment per minute as the new craft
41:06 – Solo building vs building a team
44:34 – Taste is the moat
48:25 – Building a second brain for design inspiration
50:41 – Closing thoughts
Key Points
* Design md is a portable blueprint for typography, color, spacing, and effects that you attach to any prompt to keep design consistent across web, mobile, slides, and motion.
* One-shot prompts collapse on page two; a design system carries the soul across every medium and tool you switch into.
* Skills work like ingredients (lasers, skeuomorphic, 3D, copywriting), and stacking them on top of design md is what separates custom work from generic vibe-coded output.
* Taste is the real moat right now, and you build it by surrounding yourself with great design and using every product in your niche.
* Iteration (90% of the time) keeps a product evolving; remix (10%) takes the same DNA into a new medium or category.
* The shift in craft is from moving pixels to making judgment calls per minute, with agents handling the mechanical work.
The #1 tool to find startup ideas/trends - ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com
FIND ME ON SOCIAL
X/Twitter: twitter.com/gregisenberg
Instagram: instagram.com/gregisenberg
LinkedIn: linkedin.com/in/gisenberg
FIND MENG ON SOCIAL
Aura: https://aura.build/
X/Twitter: https://x.com/MengTo
I sit down with Meng To for his second appearance on the pod to dig into design md, Google's newly open-sourced format for capturing the soul of a design and porting it across every medium and tool. Meng walks me through a live demo of how he uses design md alongside skills, HTML references, and tools like Aura, New Form, Codex, and OpenClaw to ship landing pages, motion design, slides, and mobile mocks that actually feel custom. We get into the design drift problem with one-shot prompts, why taste is the real moat for builders right now, and how he runs four products as effectively a team of one while iterating a thousand-plus prompts deep. If you build with agents and you want your work to stand out from the sea of purple-gradient lookalikes, this one is for you.
Timestamps
00:00 – Intro
04:00 – What design md actually is
07:17 – Examples: one design DNA across slides, promo videos, motion
09:31 – How to create design system
14:05 – The importance of taste and design
18:28 – Variant, remixing, and skills as ingredients
21:36 – Live demo: creating a landing page with design md and HTML
24:36 – Thoughts on Google Stitch
25:41 – Being fast and at edges is an unfair advantage
29:29 – Midjourney parallels and the queuing flow state
31:44 – Walking through skills (skeuomorphic, 3D, lasers)
34:07 – Now everyone is a designer
36:47 – The full design workflow
38:50 – Iteration versus remix
39:24 – Judgment per minute as the new craft
41:06 – Solo building vs building a team
44:34 – Taste is the moat
48:25 – Building a second brain for design inspiration
50:41 – Closing thoughts
Key Points
* Design md is a portable blueprint for typography, color, spacing, and effects that you attach to any prompt to keep design consistent across web, mobile, slides, and motion.
* One-shot prompts collapse on page two; a design system carries the soul across every medium and tool you switch into.
* Skills work like ingredients (lasers, skeuomorphic, 3D, copywriting), and stacking them on top of design md is what separates custom work from generic vibe-coded output.
* Taste is the real moat right now, and you build it by surrounding yourself with great design and using every product in your niche.
* Iteration (90% of the time) keeps a product evolving; remix (10%) takes the same DNA into a new medium or category.
* The shift in craft is from moving pixels to making judgment calls per minute, with agents handling the mechanical work.
The #1 tool to find startup ideas/trends - ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com
FIND ME ON SOCIAL
X/Twitter: twitter.com/gregisenberg
Instagram: instagram.com/gregisenberg
LinkedIn: linkedin.com/in/gisenberg
FIND MENG ON SOCIAL
Aura: https://aura.build/
X/Twitter: https://x.com/MengTo




 with AI assistance to rapidly build a case management system for a nonprofit
• The approach focuses on creating simple CRUD (Create, Read, Update, Delete) applications rather than complex systems
1) The Sell First, Build Later Framework
Billys #1 rule: Find someone to BUY your app BEFORE you build it.
Most developers get this backward - they build something cool then struggle to find users.
The secret? Dont market. SELL.
How? Look for people ALREADY trying to pay for solutions
2) Upwork Gold Mining Strategy
Billys exact process:
• Search Upwork for jobs mentioning expensive SaaS tools (Airtable, HubSpot, etc)
• Look for simple CRUD apps (data entry, visualization)
• Build a quick prototype in [Repl.it](http://repl.it/)
• Send a Loom video demo to potential clients
His first sale? $750 replacing an Airtable solution!
3) The Vibe Coding Tech Stack
Billys weapons of choice:
• Replit for rapid prototyping (zero setup friction!)
• ChatGPT to format requirements into PRDs
• V0 for beautiful UI mockups
• ShadCN components for clean interfaces
The magic combo: Feed requirements to Replit + build me this app = working prototype in MINUTES.
4) What to Avoid When Vibe Coding
Not all projects are created equal! Watch out for:
• Payment processing (risky)
• DocuSign integrations (complex)
• Calendar functionality (AI struggles with time zones)
• Anything changing data in other apps
Start with simple CRUD apps that store and display information.
5) The Real Money-Making Model
Billys approach isnt just about one-off projects:
• Initial build: $750-2,500
• Charge for hosting
• Recurring revenue from feature requests
• Get referrals to similar businesses
One recent client is now reselling his solution to other companies in the same industry!
6) Why This Beats Building a SaaS
Building a traditional SaaS = nightmare money pit according to Billy.
With vibe coding consulting:
• De-risk by getting paid upfront
• Learn across multiple projects
• No marketing costs
• Discover validated problems
• Build a portfolio of solutions
Six figures on Upwork is VERY doable.
7) The 60-Second Sales Pitch
Billys exact closing technique:
• Find job posting
• Make mockup in V0 or Replit
• Record 1-minute Loom: Im Billy, I make apps. I know you wanted Airtable, but I made this custom for you.
• Personalize with company name
• Send and repeat
Simple. Effective. PROFITABLE.
The future of coding isnt about knowing every framework—its about SOLVING PROBLEMS quickly.
Anyone can do this with the right tools and approach.
Notable Quotes:
The number one thing is how to sell an app that youve built... And the secret is not to market. Its just to sell it. - Billy Howell
We start, we need to find someone to buy the app before we build it. Thats where most people get this wrong, is they build something and then try to sell it or try to get users. - Billy Howell
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn what if into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND BILLY ON SOCIAL
X/Twitter: https://x.com/billyjhowell
Youtube: https://www.youtube.com/@billyjhowell He makes $750 a day Vibe Coding Apps (using Replit, ChatGPT, Upwork)](https://i.ytimg.com/vi/opi1s_5Dm-c/mqdefault.jpg)





