Motorola - RED (Directed by Jonathan Glazer) (unaired) @thefincheranalyst

Uploaded October 2018 | Updated September 2026, 2 days ago

Motorola - RED
July 2006

Director: Jonathan Glazer

Director of Photography: Daniel Landin
Production Company: Academy Films, London, England
Advertising Agency: Mother

Special Visual Effects: Dayton Taylor (Digital Air)
Post Production: One Of Us
VFX Directors: Tom Debenham, Dominic Parker

Sound Design/Music: Peter Raeburn, Soundtree

NOTES

Camera Array Equipment: Digital Air HD-1 80 camera streaming digital camera array system.

Two rings of 40 cameras each recorded the actors continuously and synchronously at 25fps.

Six million uncompressed HD frames were recorded and then edited and combined down to less than two thousand frames to make the final spot.

TECHNIQUE: Time Slice, Space Blur
EQUIPMENT: HD Cameras (80)

This was a spot for the licensed multi-partner company brand RED that sought to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries.

The spot was due to run in September 2006, but Motorola decided to can it.

Motorola - RED (Directed by Jonathan Glazer) (unaired)

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