Uploaded June 2025 | Updated September 2026, 1 hour ago
She’s growing out a disaster haircut, embracing her natural gray, and feeling totally lost in her look.
đź”´ WATCH THIS NEXT: INSANE Makeover Challenge: youtu.be/sZbXofOOxNs
In this episode, the first in a powerful new makeover series, we meet Robin: a woman who no longer feels like herself and is ready for a change… but is it worth the expensive price tag?
Comment below: Have you ever spent big money on a haircut—and regretted it?
This transformation isn’t just about hair. It’s about confidence, identity, and taking control in midlife. The stakes are high, the emotions are real, and the end result? You’ll have to watch to find out.
If you’ve ever felt invisible, unsure about your style, or stuck with thinning, graying, or aging hair—this is for you.
Women over 40, 50, even 60: you're not alone, and there are ways to feel amazing in your own skin again.
Side note: I don't charge for the haircut, the cost is from the price for her travel expenses etc. The price shown is an estimate of the average cost for traveling from where Robin lives, hotel, food etc.
Subscribe for more makeovers, tutorials, and confidence-building content made specifically for women 40+
Like this video if you’ve ever struggled with your hair
📥 Want to book a live consultation or apply to featured in an upcoming video? Get on the list now → justinhickox.myflodesk.com/newsletter
Hair Favorites
Hair Dryer: bit.ly/laifenswiftdryer
Flat Iron: bit.ly/curlingflatiron
Leave In Conditioner: howl.link/cmq9pamV1Za
Mousse (light hold): howl.link/cl9y6ngS3HO
Mousse (high hold): howl.link/vwxxnrevcr8oi
Hair Oil: howl.link/cmq9FXSJIoX
Hair Wax: howl.link/efb7zvuzjth7t
Hairspray: howl.link/tpkfnr4hk6zx2
Texturizing Spray: howl.link/uibo99clghu6x
Round Brush: howl.link/cmYb1vuxC36
Volumizing Brush: go.shopmy.us/p-6101717
New Wash: bit.ly/hairstorynewwash
Oral Minoxidil: alloy.sjv.io/WqxmOA
Hair Fibers: howl.link/vr4gkm4gwke0p
Hair Fiber Applicator: howl.link/s2832f9ej9i3a
Other Favorites
Red Light Therapy Mask: (10% off code DIONNALED) go.shopmy.us/p-22510845
Protein Powder: (10% off code DIONNA) bit.ly/CSEprotein
Supplements: shop.howl.link/dionnahickox/-6529
Skincare: (20% off code HICKOX20) bit.ly/DDRMTLGY
Makeup: bit.ly/MAKEUPFAVES
Chapters
0:00 The Most Expensive Haircut
1:15 What Happened?!
1:50 The Plan
2:55 Plan B
4:07 Another Speedbump
4:50 Most Important Question
5:16 Final Game Plan
7:08 Palm Sweating
8:15 Ridiculous Haircut
FIND US ON:
Instagram: instagram.com/justin_hickox
Dionna’s Instagram: instagram.com/dionnahickox
EMAIL
Hair Questions: info@justinhickox.com
Brand/Sponsorships: dionna@hickoxmediagroup.com
Be a part of our Facebook Community: facebook.com/groups/justinhickoxhaircommunity
SHIPPING ADDRESS:
Justin Hickox
915 SW Rimrock Way Ste 201-129
Redmond, OR. 97756
*Some links are affiliate which means if you make a purchase, I may earn a
commission at no additional cost to you....you may even save some money!
She’s growing out a disaster haircut, embracing her natural gray, and feeling totally lost in her look.
đź”´ WATCH THIS NEXT: INSANE Makeover Challenge: youtu.be/sZbXofOOxNs
In this episode, the first in a powerful new makeover series, we meet Robin: a woman who no longer feels like herself and is ready for a change… but is it worth the expensive price tag?
Comment below: Have you ever spent big money on a haircut—and regretted it?
This transformation isn’t just about hair. It’s about confidence, identity, and taking control in midlife. The stakes are high, the emotions are real, and the end result? You’ll have to watch to find out.
If you’ve ever felt invisible, unsure about your style, or stuck with thinning, graying, or aging hair—this is for you.
Women over 40, 50, even 60: you're not alone, and there are ways to feel amazing in your own skin again.
Side note: I don't charge for the haircut, the cost is from the price for her travel expenses etc. The price shown is an estimate of the average cost for traveling from where Robin lives, hotel, food etc.
Subscribe for more makeovers, tutorials, and confidence-building content made specifically for women 40+
Like this video if you’ve ever struggled with your hair
📥 Want to book a live consultation or apply to featured in an upcoming video? Get on the list now → justinhickox.myflodesk.com/newsletter
Hair Favorites
Hair Dryer: bit.ly/laifenswiftdryer
Flat Iron: bit.ly/curlingflatiron
Leave In Conditioner: howl.link/cmq9pamV1Za
Mousse (light hold): howl.link/cl9y6ngS3HO
Mousse (high hold): howl.link/vwxxnrevcr8oi
Hair Oil: howl.link/cmq9FXSJIoX
Hair Wax: howl.link/efb7zvuzjth7t
Hairspray: howl.link/tpkfnr4hk6zx2
Texturizing Spray: howl.link/uibo99clghu6x
Round Brush: howl.link/cmYb1vuxC36
Volumizing Brush: go.shopmy.us/p-6101717
New Wash: bit.ly/hairstorynewwash
Oral Minoxidil: alloy.sjv.io/WqxmOA
Hair Fibers: howl.link/vr4gkm4gwke0p
Hair Fiber Applicator: howl.link/s2832f9ej9i3a
Other Favorites
Red Light Therapy Mask: (10% off code DIONNALED) go.shopmy.us/p-22510845
Protein Powder: (10% off code DIONNA) bit.ly/CSEprotein
Supplements: shop.howl.link/dionnahickox/-6529
Skincare: (20% off code HICKOX20) bit.ly/DDRMTLGY
Makeup: bit.ly/MAKEUPFAVES
Chapters
0:00 The Most Expensive Haircut
1:15 What Happened?!
1:50 The Plan
2:55 Plan B
4:07 Another Speedbump
4:50 Most Important Question
5:16 Final Game Plan
7:08 Palm Sweating
8:15 Ridiculous Haircut
FIND US ON:
Instagram: instagram.com/justin_hickox
Dionna’s Instagram: instagram.com/dionnahickox
Hair Questions: info@justinhickox.com
Brand/Sponsorships: dionna@hickoxmediagroup.com
Be a part of our Facebook Community: facebook.com/groups/justinhickoxhaircommunity
SHIPPING ADDRESS:
Justin Hickox
915 SW Rimrock Way Ste 201-129
Redmond, OR. 97756
*Some links are affiliate which means if you make a purchase, I may earn a
commission at no additional cost to you....you may even save some money!
