Uploaded July 2024 | Updated September 2026, 2 weeks ago

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Opens in NYC on July 19 at IFC Center: ifccenter.com/films/modernism-inc

From the filmmaker of EAMES: THE ARCHITECT AND THE PAINTER comes a new documentary about midcentury designer Eliot Noyes, pioneer of the century-defining corporate maxim that good design is good business. Best known for his work at IBM, where he designed the iconic Selectric typewriter, Noyes' turned his design-centered approach to technology on the corporation itself, building the first “house brand” and making IBM one of the most recognizable names in the world.

Opens August 9 at Laemmle Theaters Los Angeles

WHERE TO WATCH: firstrunfeatures.com/modernisminc.html

#independentfilm #documentary #trailer