Uploaded February 2026 | Updated September 2026, 12 hours ago
A bit like the humans of Wall-E, the Pixar movie.
Spoof ad imagines 2036, where workouts generate electricity for AI systems.AI aged versions of Altman, Musk, and Bezos appear in the parody campaign.A Belgian AI startup has released a satirical ad spotlighting the soaring energy demands of artificial intelligence. Set in a fictional 2036, the spoof imagines humans powering AI infrastructure through group workouts, led by a mock company called Energym. Cycling and rowing classes supposedly fuel advanced computing, with AI-aged versions of Sam Altman, Elon Musk, and Jeff Bezos humorously endorsing the idea. Though entirely fictional, the campaign cleverly exaggerates to highlight a real concern: the growing electricity consumption of large-scale AI models and data centers, and the urgent debate over sustainability in the AI era.
A bit like the humans of Wall-E, the Pixar movie.
Spoof ad imagines 2036, where workouts generate electricity for AI systems.AI aged versions of Altman, Musk, and Bezos appear in the parody campaign.A Belgian AI startup has released a satirical ad spotlighting the soaring energy demands of artificial intelligence. Set in a fictional 2036, the spoof imagines humans powering AI infrastructure through group workouts, led by a mock company called Energym. Cycling and rowing classes supposedly fuel advanced computing, with AI-aged versions of Sam Altman, Elon Musk, and Jeff Bezos humorously endorsing the idea. Though entirely fictional, the campaign cleverly exaggerates to highlight a real concern: the growing electricity consumption of large-scale AI models and data centers, and the urgent debate over sustainability in the AI era.
