Uploaded March 2026 | Updated September 2026, 2 weeks ago
Mobile broadband reloaded: the transformation to performance-based service offerings
Join Ericsson and leading communications service providers as they showcase real-life examples of what they are doing in their respective markets and how they are continuously evolving their key offering: mobile broadband.
In this session, we will also delve into how service providers interpret differentiated connectivity, how they implement and scale that concept in the market, the significant challenges they face, and how they address those hurdles from a customer value proposition and organizational point of view.
Moderator: Cecilia Atterwall, Head of Group Marketing and Head of Marketing and Communications, Business Area Cloud and Software Services, Ericsson
External partners: Deutsche Telekom, KDDI, Singtel
Mobile broadband reloaded: the transformation to performance-based service offerings
Join Ericsson and leading communications service providers as they showcase real-life examples of what they are doing in their respective markets and how they are continuously evolving their key offering: mobile broadband.
In this session, we will also delve into how service providers interpret differentiated connectivity, how they implement and scale that concept in the market, the significant challenges they face, and how they address those hurdles from a customer value proposition and organizational point of view.
Moderator: Cecilia Atterwall, Head of Group Marketing and Head of Marketing and Communications, Business Area Cloud and Software Services, Ericsson
External partners: Deutsche Telekom, KDDI, Singtel
