Uploaded February 2014 | Updated September 2026, 2 weeks ago
In 2012, Kraft Canada launched MiO, the revolutionary liquid water enhancer, with a fun and quirky campaign that appealed to their male millennial target. When challenged to top that success the following year, the MiO team launched a YouTube campaign unlike anything seen before. By leveraging YouTube's annotation technology, the team was able to add a layer of interactivity and engagement to the campaign that allowed MiO to continue telling their brand story.
In 2012, Kraft Canada launched MiO, the revolutionary liquid water enhancer, with a fun and quirky campaign that appealed to their male millennial target. When challenged to top that success the following year, the MiO team launched a YouTube campaign unlike anything seen before. By leveraging YouTube's annotation technology, the team was able to add a layer of interactivity and engagement to the campaign that allowed MiO to continue telling their brand story.
