Uploaded May 2026 | Updated September 2026, 1 week ago
New Xbox CEO Asha Sharma just retired the 'Microsoft Gaming' brand and laid out her plan to reset Xbox after years of chaos under Phil Spencer and Sarah Bond. The 'We Are Xbox' memo blames the last five years for everything. But under the new logo, the structure looks the same.
Join us at http://bellular.games for early access content, 20 editions of 'Loading Screen' a month and to support our team!
00:00 We Are Xbox
00:46 Sharma Takes Over
03:03 Reading The Memo
05:32 Inside The Plan
10:04 How Xbox Got Here
13:57 The Plan's The Plan
Sources:
windowscentral.com/gaming/xbox/exclusive-talking-to-new-xbox-ceo-asha-sharma-and-cco-matt-booty
theverge.com/tech/911182/microsoft-xbox-game-pass-too-expensive-leaked-memo
https://bellular.games/game-pass-got-50-more-expensive/
https://x.com/Chris_Dring/status/1942469649423052857
https://x.com/redphx/status/2037323830788829692
youtube.com/live/B1cpze5029I
https://x.com/JezCorden/status/2043304305411645533?s=20
https://x.com/asha_shar/status/2041927053159886910?s=20
https://x.com/godfree/status/2042382357131641165?ref_src=twsrc%5Etfw
news.xbox.com/en-us/2026/04/02/xbox-fanfest-tour
youtube.com/live/XiuqOKvlHbc?t=6597s
https://x.com/superhys/status/2044125577917968752
eurogamer.net/starfield-ps5-crashes-bethesda-responds
https://x.com/klobrille/status/2044144996421427403
https://x.com/superhys/status/2044133052117389604
windowscentral.com/gaming/xbox/report-microsoft-cfo-amy-hood-has-forced-xbox-to-deliver-an-insane-30-percent-profit-margin-which-is-why-everything-is-crazy-right-now
windowscentral.com/gaming/xbox/microsoft-has-made-it-impossible-to-be-a-fan
seattletimes.com/business/microsoft/microsoft-to-lay-off-as-many-as-9000-employees-in-latest-round
youtube.com/watch?v=Ybj10537yi4
https://bellular.games/loading-screen-unethical-and-or-unlawful-acts-alleged-at-halo-studios/
news.xbox.com/en-us/2025/02/19/muse-ai-xbox-empowering-creators-and-players
xbox.com/en-US/gaming-copilot
news.xbox.com/en-us/2026/03/11/project-helix-building-next-generation-of-xbox
https://x.com/i/status/2049582922416435251
New Xbox CEO Asha Sharma just retired the 'Microsoft Gaming' brand and laid out her plan to reset Xbox after years of chaos under Phil Spencer and Sarah Bond. The 'We Are Xbox' memo blames the last five years for everything. But under the new logo, the structure looks the same.
Join us at http://bellular.games for early access content, 20 editions of 'Loading Screen' a month and to support our team!
00:00 We Are Xbox
00:46 Sharma Takes Over
03:03 Reading The Memo
05:32 Inside The Plan
10:04 How Xbox Got Here
13:57 The Plan's The Plan
Sources:
windowscentral.com/gaming/xbox/exclusive-talking-to-new-xbox-ceo-asha-sharma-and-cco-matt-booty
theverge.com/tech/911182/microsoft-xbox-game-pass-too-expensive-leaked-memo
https://bellular.games/game-pass-got-50-more-expensive/
https://x.com/Chris_Dring/status/1942469649423052857
https://x.com/redphx/status/2037323830788829692
youtube.com/live/B1cpze5029I
https://x.com/JezCorden/status/2043304305411645533?s=20
https://x.com/asha_shar/status/2041927053159886910?s=20
https://x.com/godfree/status/2042382357131641165?ref_src=twsrc%5Etfw
news.xbox.com/en-us/2026/04/02/xbox-fanfest-tour
youtube.com/live/XiuqOKvlHbc?t=6597s
https://x.com/superhys/status/2044125577917968752
eurogamer.net/starfield-ps5-crashes-bethesda-responds
https://x.com/klobrille/status/2044144996421427403
https://x.com/superhys/status/2044133052117389604
windowscentral.com/gaming/xbox/report-microsoft-cfo-amy-hood-has-forced-xbox-to-deliver-an-insane-30-percent-profit-margin-which-is-why-everything-is-crazy-right-now
windowscentral.com/gaming/xbox/microsoft-has-made-it-impossible-to-be-a-fan
seattletimes.com/business/microsoft/microsoft-to-lay-off-as-many-as-9000-employees-in-latest-round
youtube.com/watch?v=Ybj10537yi4
https://bellular.games/loading-screen-unethical-and-or-unlawful-acts-alleged-at-halo-studios/
news.xbox.com/en-us/2025/02/19/muse-ai-xbox-empowering-creators-and-players
xbox.com/en-US/gaming-copilot
news.xbox.com/en-us/2026/03/11/project-helix-building-next-generation-of-xbox
https://x.com/i/status/2049582922416435251
